Erik's DeliCafe

Serve Up Fresh Flavor and Local Connection

Founded in 1973 by Erik Johnson, Erik’s DeliCafe is a beloved quick-service restaurant brand with 27 locations across Santa Cruz County, the Bay Area, Monterey Peninsula, Roseville, and Folsom. Known for its quirky sandwiches, unique soups made from secret recipes, and Groovy Green salads, Erik’s DeliCafe offers a welcoming, café-style atmosphere and a strong sense of community.

Guided by the motto “Guest first, the rest will follow,” Erik’s stands out for its commitment to high-quality ingredients, fresh flavors, and a Customer Bill of Rights featured in every store. This dedication to consistency and hospitality has created a loyal customer base and a recognizable brand identity.

WHY CHOOSE ERIK’S DELICAFE

• Low-Cost, High-Value Opportunity: An approachable franchise investment with strong growth potential.
• Proven Brand & Menu: 50 years of experience serving premium sandwiches, soups, salads, and baked goods.
• World-Class Support: Comprehensive marketing, menu development, and ongoing operational assistance.
• Collaborative Culture: Franchisees are true partners and the heart of the brand, supported by a team that values thoughtful growth over quick expansion.

Erik’s DeliCafe isn’t just about running a restaurant; it’s about joining a family of entrepreneurs who share a passion for quality food, community engagement, and exceptional guest experiences.

TRAINING & SUPPORT

Franchisees receive extensive, hands-on training and ongoing assistance, including:

• Two-Week Training Program: Covers Erik’s history and values, FOH and BOH operations, staff training, scheduling, and guest experience management.
• Onboarding & Marketing: Guidance on location setup, promotions, and community outreach.
• Continuous Support: Business coaching, menu updates, and operational best practices to help franchisees grow with confidence.

This structured support ensures every Erik’s DeliCafe owner is prepared to launch and operate successfully.

IDEAL CANDIDATE

Erik’s DeliCafe seeks passionate, community-minded entrepreneurs who love food and exceptional service. While restaurant experience is helpful, it is not required. Ideal franchisees:

• Demonstrate strong leadership and team management skills.
• Are customer-focused, ensuring a warm, welcoming guest environment.
• Embrace Erik’s values and maintain operational standards.
• Engage with their community through local marketing and events.
• Show financial readiness, with at least $50,000 in liquid capital.

Whether you’re an experienced operator or new to foodservice, if you value quality, hospitality, and growth, Erik’s DeliCafe provides the systems and support to help you thrive.

Ready to get started?

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