Franchising Since: 1995
Headquarters: Jacksonville, Florida
Estimated Number of Units: 1,415
Franchise Description: The franchisor is Firehouse of America, LLC. The franchisor is an indirect subsidiary of Restaurant Brands International Limited Partnership. The franchise is for the establishment and operation of a restaurant which offers and serves large-portion hot submarine-style sandwiches in a unique fire-fighting atmosphere and decor, at an economical price under the Firehouse Subs trade name and business system.
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Territory Granted: The franchise is granted for a specific location that first must be approved by the franchisor. The trade area of Firehouse Subs restaurants generally consists of the site and the geographic area within a one-mile radius around the site, although the franchisor may vary its size under special circumstances. The franchisee does not receive an exclusive territory and may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that the franchisor controls. Franchisees who sign a Development Agreement may obtain the exclusive right to open multiple restaurants in a pre-determined area within a specific amount of time, subject to the terms of that agreement.
Obligations and Restrictions: Franchisees must designate a managing owner who must have the authority to bind the franchisee in dealings with the franchisor and its affiliates and who can direct any action necessary for compliance with the Franchise Agreement or any other agreements relating to the restaurant. The managing owner must be approved by the franchisor and must have at least a 10% legal or beneficial ownership interest in the franchise or the right to receive 10% or more of the operating profits of the restaurant. The managing owner must complete the required initial training program. Franchisees must use the restaurant solely for the operation of a Firehouse Subs restaurant and must keep the restaurant open and in normal operation for the hours and days as the franchisor specifies in its system standards. Franchisees must operate the restaurant in strict conformity with the franchisor’s system standards. Franchisees must offer for sale all products and perform all services that the franchisor requires from time to time for restaurants. Franchisees may not offer for sale any products or perform any services that the franchisor has not authorized.
Term of Agreement and Renewal: The length of the initial franchise term is typically 10 years. One renewal term of 10 years is available, subject to meeting renewal conditions.
Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease or obligation.
Estimated Initial Investment
| Name of Fee | Low | High |
| Background Check Fee | $0 | $450 |
| Initial Franchise Fee | $20,000 | $20,000 |
| Mural | $3,500 | $6,000 |
| Travel and Living Expenses during Training | $7,000 | $26,000 |
| Market Introduction Fee | $5,000 | $5,000 |
| Real Estate | Varies | |
| Architectural & Engineering Fees | $11,000 | $25,000 |
| POS System / Technology | $5,000 | $10,000 |
| Real Property Improvements | $0 | $97,000 |
| Leasehold Improvements | $210,000 | $940,000 |
| Deposits and Prepaid Expenses | $1,500 | $75,000 |
| Exterior Signs | $4,500 | $34,500 |
| Interior Branding & Graphics | $7,000 | $20,000 |
| Equipment and Fixtures | $105,000 | $290,000 |
| Opening Inventory | $12,000 | $25,000 |
| Business Licenses | $650 | $14,900 |
| Insurance | $500 | $9,000 |
| MIS System Fee | $1,200 | $1,200 |
| Legal, Accounting and Professional Fees | $500 | $6,000 |
| Additional Funds (Working Capital – 3 months) | $10,000 | $45,000 |
| ESTIMATED TOTAL | $405,350 | $1,577,750 |
Other Fees
| Type of Fee | Amount |
| Royalty | 6% of gross sales per accounting period. |
| MIS System Fees | $1,200 per year. |
| Digital Technology Fees | $150 per restaurant per month, plus 1% of digital sales. |
| Delivery Guest Support Services Fee | $0.25 to $0.75 per delivery order on the Firehouse Subs® mobile app or website. |
| Technology Fees | None currently but may range from $0 to $1.00 per transaction. |
| System Fund Contribution (Advertising) | Not to exceed 5% of gross sales per accounting period (currently 5%). |
| Special Co-Op Contribution | None currently but may be up to 4% of gross sales per accounting period. |
| Additional Training | Currently, $50 per person, per day. |
| Refresher Training | Currently, $100 per person, per day. |
| Artwork Costs | No more than $1,000. |
| Transfer | 50% of the then-current initial franchise fee; $1,500 if transfer is among the franchise’s owners. |
| Renewal | 50% of the then-current initial franchise fee. |
| Insurance | Cost of insurance plus a reasonable fee for the franchisor's expenses in procuring insurance, not to exceed $5,000. |
| Product Testing, Inspections and Approval | Costs incurred by the franchisor, not to exceed $30,000 per product or supplier. |
| Development Agreement Brand Damage Fee | The remaining balance of prepaid initial franchise fees. |
| Audit | Cost of inspection or audit plus travel. |
| Interest | Lesser of 1.5% per month or highest contract rate of interest allowed by law. |
| Late Payment Penalties | $250 |
| Third-Party Food Safety and Brand Standards Inspections | Costs for conducting third-party inspections of restaurants for compliance with food safety and brand standards. |
| Costs and Attorneys’ Fees | Will vary under circumstances. |
| Indemnification | Will vary under circumstances. |
| Deferred Renovation Default Royalty | Royalty increases to an agreed-upon percentage of gross sales per accounting period until renovation is complete. |
| Firehouse Subs Public Safety Foundation | $1,000 for each restaurant developed under the Development Agreement. |
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