Fully Promoted : A Day in the Life of a Fully Promoted Store Manager

This Fully Promoted video is a day-in-the-life profile of two long-tenured store managers — Crystal, who has been with Fully Promoted for almost 14 years, and Julie Keach, who has been the sales manager for a little over seven years. For prospective franchisees, the value is structural: it shows what the store manager role actually does, which is the role that lets a franchise owner run the business without being the only operator. Julie's framing of the sales manager role makes the operating model concrete. She's responsible for keeping the store running smoothly from front to back, bringing in new customers, and keeping current customers happy. The day is intentionally varied — different customers, different products, different challenges — and she frames the variability as one of the things that makes the role rewarding. On responsibilities, the video walks through the practical mechanics: making sure customer experience is consistent at the order, getting the artwork and product specifications right at the point of intake, and shepherding orders through to fulfillment. Goals for the role include growing sales and profit margins, qualifying for the brand's Circle of Excellence recognition, expanding the building, and adding sales people. Both managers describe a family-oriented workplace as the cultural foundation that has kept them in their roles for the long arc. For prospective franchise owners, this video clarifies what the staffing layer of a Fully Promoted location looks like — and what owners can delegate as the business scales. This watch page is part of the Fully Promoted US content series on Franchise Direct.