Martinizing Dry Cleaning
Date of Incorporation: 1978
Franchising Since: 1978
Headquarters: Loveland, Ohio
Country: U.S.
Description: The franchisor franchises the operation of retail establishments known as Martinizing Dry Cleaning Stores and sells machinery, equipment, accessories, supplies, store area furnishings, merchandising material, promotional items and services in the establishment and operation of Martinizing Stores.
Franchise Offer: The franchisee will operate a Martinizing Dry Cleaning Store, a retail dry cleaning store providing to the public, dry cleaning and fabric maintenance services.
Financial Assistance: The franchisor does not offer a financing program. They may work with independent financing firms to assist the franchisee in securing financing or obtaining loans from the Small Business Administration, but they do not arrange financing from other sources.
Training and Assistance: The franchisor currently provide a training program for the franchise, consisting of approximately 40 hours of training conducted at the Loveland, Ohio based headquarters and approximately 80 hours of training at the franchisee’s Martinizing Store or at a Martinizing Store of an existing franchisee. If the franchisee is obtaining an Initial Franchise, this training is available to 2 persons; one of which must be the person designated to have full authority to make the financial and operational decisions associated with the management of the Martinizing Store.
Territory: The franchisee does receive an exclusive territory during the initial term of the Franchise Agreement. The franchisor will determine a defined area around the Martinizing Store, using a 1-mile radius around the Store as the defined area, and natural boundaries, traffic patterns, number of households and other relevant demographic information. The franchisor will not establish another Martinizing Store within the defined area during the initial franchise term, without the franchisee's consent.
Term of Agreement and Renewal: The initial franchise term is for a length of 20 years, with a renewal option for a period of 10 years or such additional duration as the franchisor is granting renewal franchises at that time.
Obligations and Restrictions The franchisor does not have to personally manage or operate the Martinizing Store on its premises. They are responsible for performance under the Franchise Agreement and must be willing and have the ability to devote adequate time and best efforts to the operation of the Martinizing Store. They must designate and maintain at all times a Managing Person for operation of the Martinizing Store, who will have full authority to make the financial and operational decisions Store, and must be totally involved in the day-to-day operation of the store.
Total Number of Units: 480 units.
Investment Tables:
Initial Investment:
| Name of Fee | Low | High |
|---|---|---|
| Initial Franchise Fee | $35,000 | $35,000 |
| Travel and Living Expenses and Salary, if any, of Managing Person While Training | $500 | $3,000 |
| Equipment, Store Furnishings, Signage and Initial Inventory of Supplies | $170,000 | $235,000 |
| Equipment Installation, Freight and Rigging and Storage | $37,000 | $54,000 |
| Leasehold Improvements | $85,000 | $142,000 |
| GreenEarth ® License Fee | $2,500 | $2,500 |
| Security and Utility Deposits, Business Licenses | $3,400 | $5,300 |
| Rent for First Three Months | $13,500 | $18,000 |
| Grand Opening/ Initial Marketing | $10,000 | $10,000 |
| Legal, Accounting, Loan Fees, Advance Insurance Premiums | $2,000 | $8,000 |
| Additional Funds - 3 months | $20,000 | $50,000 |
| Total | $378,900 | $562,800 |
Ongoing Fees:
| Name of Fee | Amount |
|---|---|
| Royalty | Greater of 4% of total gross sales or minimum royalty payment of $600 per month after 24 months of operation |
| Audit | Cost of audit which varies under circumstances, but could range from $1,000 to $5,000 |
| Advertising and Promotional Production Fee | .5% of total gross sales |
| Local, Cooperative and National Advertising | 3.5% of total gross Sales |
| Late Payment Charge | 2% per month on unpaid balance As incurred |
| Renewal | $1,000 |
| Additional Training, Refresher Training | Travel and living expenses of staff |
| Franchise Conference | $0 to $2,000 plus travel and living expenses |
| Additional Copies of Manuals | $45 to $60 per manual |
| Transfer fee, discovery day and training | $2,000 |
| Transferee Training | Dry cleaning training fee of $2,500 for 2 persons; shirt laundry training fee of $2,000 for 2 persons; plus travel and living expenses |
| Materials, Manuals and Reports | $15 to $500 |
| Remodeling of Store | Varies under circumstances, But typically ranges from $2,000 to $10,000 |
| General Liability Insurance | $2,300 to $4,100 |
| Pollution Liability Insurance | $500 to $3,000 |
| Alteration of Store Upon Termination | Varies under circumstances, but typically ranges from $1,000 to $5,000 |
| Indemnification | Varies under circumstances, but could range from $100 to $100,000 or more depending on the nature of the claim |
| Expenses to enforce obligations upon termination | Varies under circumstances, but could range from $5,000 to $50,000 or more |
| Costs and Attorney Fees | Varies under circumstances, but could range from $5,000 to $50,000 |
| Testing | Cost of Testing which varies but could range from $500 to $5,000 |
| Termination Fee | $35,000 plus costs and attorney fees |
Date of FDD: 2009
The above information has been compiled from the FDD of Martinizing Dry Cleaning along with online sources.
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