Franchise Direct Blog
How Franchisees Find and Keep Star Employees
The franchise industry presents recruitment elements that can differ from more traditional corporate hiring. However, while your franchisor will play a large role in your practices, there are things you can do as a franchisee to make the process as painless as possible.
Mastering Local Marketing for Out of the Gate Franchise Growth
Even with franchisor support available, there is a common concern that frequently surfaces for prospective franchisees: marketing. Let's demystify what this type of marketing looks like and how you can establish a strong presence in your local area, even before you open your doors.
Understanding Site Selection Dynamics for Your Future Franchise
Location is universally acknowledged as a cornerstone of success for franchises. However, site selection for a franchise is far more intricate than simply identifying a high-traffic area, including elements such as demographic alignment with your selected franchise, competitive landscape of the area, ease of access, and potential future development.
Why HVAC Franchises are a Smart Choice
The result of converging trends such as increased extreme weather, regulatory shifts and technological innovations, the growth of the HVAC franchise industry doesn't appear to be cooling off anytime soon.
What a Day in the Life of a Franchisee Really Looks Like
While it differs by the kind of industry one is in -- and no two days are ever exactly alike, a franchisee's day is rarely monotonous. Here, we overview some of the more typical points in the day of a franchisee.
How to Examine a Franchise's Financial Health
Key documents to examine when assessing a franchise’s financial health include the balance sheet, the income statement and the cash flow statement. More on these statements along with ratios and metrics to look for when doing your due diligence in this post.
Is Work-Life Balance as a Franchise Owner Possible?
Work-life balance as a franchise owner isn't a given – it's a strategic outcome that requires intentional early planning and execution. Advisor and author Joel Libava explores the factors that go into creating work-life balance as a franchise owner in this post.
Franchises That Meet the Needs of an Aging Senior Population
Opening a senior care franchise means an established business model, high demand, meaningful impact, and diverse opportunities with franchise options that extend well beyond home care.
Niche Franchise Opportunities for Active People
If you're looking to turn your passion for active living and leisure into a thriving business, franchise industries of sports, recreation, children's activities, home-based fitness, and vending are a good place to start your search.
3 Things Top Franchisors Do for Their Franchisees
What separates the powerhouse franchise opportunities from the more average ones? For starters, top-tier franchisors build enviable operational systems, provide effective ongoing training, and create a true partnership with their franchisees.