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Your mind is a powerful thing. It shapes your emotional state of mind, as well as influences your logical decision-making. When choosing which franchise to start, having the right mindset going into the investment decision is crucial. It’ll help you find the best fit for your long-term success. It’ll help you navigate the process with less stress and more ease. And, a healthy mindset will keep you on course to making sound financial and family decisions along the way.
If you’re starting your search for the right franchise to start in 2024, here are five mindset shifts to make to keep you centered along your journey.
1. Ground Yourself Each Morning
Before you hit the ground running with your work, start your day by grounding yourself in a healthy mindset first. Mindfulness brings clarity, focus, and awareness to your work, allowing you to make better decisions, clear away undue stress, and cultivate stronger team relationships.
In franchise ownership, there’s no telling what each day holds, and that’s the beauty of it. By starting your day with a mindful practice, such as meditation, breathwork, or exercise, you can feel better prepared mentally for whatever comes your way.
2. Stay Open to Change
The business world is constantly in flux. New technology. New processes. New products and services. New customer demands. Maintaining a mindset that embraces change rather than pushes back on it allows you to feel better when shifts occur in the market or your business.
This healthy mindset allows you to stay connected to market demands while choosing a franchise to start. It also helps you make shifts in your franchise more seamlessly, reducing unnecessary friction and making adjustments faster. As a result, you will be better equipped to lead your team and guide your customers along the path, creating deeper loyalty and deeper relationships with the core people your business needs to succeed.
3. Celebrate All Successes
Too often, franchise owners get wrapped up in the daily grind. This laser focus on the to-do list can cause you to lose sight of all you’ve accomplished. Whether you’re still researching which franchise to start or have just started your franchise, it’s imperative that you celebrate each success along the way. This could be a success in narrowing a pool of franchises to start, or it
could be a success in talking to fellow franchise owners to help make your decision. Celebrate the successes along your journey and honor how far you’ve come.
4. Celebrate Failures
Failures happen at all stages of the franchising journey. When choosing the right franchise for you, you may get emotionally invested in one particular business only to have it fall through. Celebrate that perceived failure and honor it as an answer to your search.
By setting up your mindset to celebrate failures and successes ahead of starting your franchise, you can position yourself for more success when choosing a franchise to invest in. Failures happen to everyone, especially the most successful franchise owners. Celebrate the lessons learned along the way and remember them so you don’t have to experience them in the future.
5. Look at Purpose Over Profits
As you search for the right franchise to start, look for the purpose behind the franchise rather than the profits you could bring in. Money is a byproduct of good work. In looking for a franchise that serves a deeper purpose than filling your bank account, you’ll show up happier for your work, take more pride in your investment, and ultimately feel more successful in your franchising journey.
Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.