The world seems to be waking up to the franchising world beyond fast food.
Of course, ask a stranger to name a franchise and most likely the business they mention will sell hamburgers. But having read a recent story in the Buffalo News, it seems that in small cities across America, people are starting to acknowledge the potentials in various other franchise sectors.
The Buffalo News story specifically investigates the growing heath and senior care franchise sector. The story specifically features the illuminating story of Lisa and Eric Wiedemann, two franchisees with Home Instead Senior Care. Their primary interest in the business isn’t in making money. It’s in providing care.
"It's a labor of love for us. My career has been with the elderly since I was in high school," said Lisa Wiedemann. "It's amazing to me that people think they can pop up and do it just because it's a moneymaker."
Our friend Joel Libava, the Franchise King, also lends his expertise, advising prospective business owners that they are primarily entering a sales business. It seems the ideal franchisee is a person for the home care industry is someone who can match this hunger for business with a genuine desire to provide. (The Franchise Direct home care report is a great starting point if you're interested in investing in one of these businesses.)
But be it in the home care sector or the cruise sector, which the story also profiles, it is exciting to see people waking up to the possibilities of franchising.