This post is part of a series asking top franchisors a commonly asked question by prospective franchisees. Today's question is : What are the most important traits your franchise looks for in prospective franchisees?
Lauren Humm Fakete
President of IM=X Pilates and Fitness, a hybrid fitness format franchise
We look for motivated, organized professionals who have a passion for fitness and helping others!
Sharon DiMinico
Founder and CEO of Learning Express Toys, a retail franchise for children’s educational toys
We look for a positive attitude, someone who is goal oriented, and someone who has high energy.
Successful store owners place a high priority on their staff. This includes hiring talented and extroverted individuals and helping them further develop their effectiveness through continued training. Our top owners stimulate growth by consistently motivating their teams.
Jack Johnson
Head of Franchise Sales at Home Care Assistance, an in-home senior care franchise
- Passion
- Excitement
- Team player
- A love for seniors
- A desire to own your own business and build an empire
- Well-funded
I always tell people, if our concept doesn’t get you excited don’t do it. Sure, the revenues are exciting but we only achieve that if we come from the heart. We get more from our clients than they get from us. It’s an incredible experience being a Home Care Assistance franchise owner!
Rita Goldberg
Founder of British Swim School, a water safety franchise for kids
Passion, personality, and perseverance! This franchise is a full-time consuming business to own and we want the people who really want to be here. The people who will work hard, yet have fun while they are doing it, are usually the most successful. We also want prospects to have a “millionaire mind-set,” as we know that those are the best people to grow any business.
Michael Strutt
Co-Founder of Kids In Sports, a specialized sports franchise for children
The most important qualities for a franchisee to be successful is to be a hard-working, energetic, passionate person. This is more important than experience, but of course experience in teaching or coaching is great. Any knowledge in dealing with running a business is a plus.