Greetings from the IFA Convention here at the Manchester Grand Hyatt in San Diego.
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Here's a report from the Convention floor. The whole world of franchising has descended upon San Diego. President Bill Clinton addressed the convention yesterday, with a speech based on the Convention's theme: 'Building Local Businesses, One Opportunity at a Time'. Watch this video for a peek at what's happening inside the convention. Franchise Direct also spoke exclusively with a number of franchisors about what makes the Convention so unique.
Be sure to keep checking the Franchise Direct blog for updates from the Convention. We'll soon be uploading an interview with IFA President Matthew Shay. You won't want to miss it.