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Ask most Americans, and you’ll hear that freedom is the number one thing they want out of life: freedom to travel, freedom to choose where they live, freedom to pursue the American dream of success.
When it comes to the workplace, freedom isn’t always guaranteed. For many working in a corporate setting, freedom is more challenging. You must request days off from work, are bound to a geographic location, and wait for job openings to move up the corporate ladder. For these reasons, many freedom-seeking professionals turn to franchise ownership.
Here’s why franchising cultivates so much freedom.
1. Situational Control
Life throws many curveballs your way. Sometimes, you’re riding high with success in school, work, or family life. Other times, you’re unsure about where you’re going next.
With franchising, you have the opportunity to control your situation easier. You can choose which markets to start your franchise business, how to move forward with your business, and how much you want to invest. This level of situational control allows you to leverage franchising to pursue the best path for you in every season of life.
2. Limitless Opportunities
When it comes to franchising, there are countless opportunities. Whether you’re running a single franchise out of your home office or you have multiple franchise units, there are many opportunities available for you to design the lifestyle and the potential you want.
This concept of limitless opportunities is unique to the franchising world. You’re bound by organizational structures and job openings when working in a corporate setting. These restrictions can make it hard for you to have the freedom to move as quickly up the corporate ladder as you’d like. With franchising, those growth opportunities are always available, giving you more potential to expand your success quickly.
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EggBred
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3. Daily Independence
When most people think of freedom in their professional lives, they think about setting their schedule. That type of daily independence is critical for leaning into work when you feel most productive, living a more balanced life, and having the flexibility to be with your family when they need you. Operating more independently affords you those fundamental luxuries that cultivate more freedom in your life.
4. Financial Stability
Franchising is estimated to add 15,000 new businesses and 221,000 new jobs in 2024, along with generate an projected $893.9 billion for the economy, according to the 2024 Franchising Economic Outlook. Those numbers show that entering the franchising community means you’re entering a financially stable market with significant economic potential. In other words, you’re not playing small.
When you look at the numbers behind franchising, the reason for this continued growth is clear. Franchisees enter a stable, proven industry and business model, offering exponential growth opportunities. That growth leads to financial stability that doesn’t often come with other forms of entrepreneurship or sales positions. Having a franchise as the wind in your proverbial sails allows you to forecast better what to expect and lean into what’s working so you can continually thrive in your position.
5. Generational Wealth
Financial stability isn’t for naught if you have a family. While building a financial buffer for your family is nice, leaving behind a business and system for generating even more financial stability is better.
Many families enter franchising as a unit because of the generational wealth it allows them to create. When the timing is right, children are brought into the family business, allowing them to learn the skills needed to take the baton and run forward for their freedom-filled lifestyle.
Freedom doesn’t come from simply being able to set your hours. Franchising is the ultimate way to cultivate freedom because it lets you build generational wealth in the future and financial stability today while working independently, controlling your environment, and pursuing opportunities without a ceiling above.
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Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.