Whether new or experienced members of the franchise community, many agree that the key to a healthy and enduring business is satisfied customers. Without them, no business would survive. So what’s the one thing some of today’s budding franchise businesses are doing to keep customers returning?
Providing Relief
Yes, it may sound strange, yet the reality is that many individuals of the general public are, whether we like it or not, regularly facing some challenge or another. Be it unsatisfied appetites, a car out of service, a messy house and little time, or any other random hurdle, many often seek ways to beat the daily challenges they face. Franchise businesses across the country do their best to problem solve for customers in their respective segment and many do an excellent job of it, which leads to long term success.
Take for example the need to get away, do something different, relax, have a bit of fun to unwind, etc. Kona Ice has been making this possible for customers of all ages since 2007 with a simple and tasty concept that’s now in 42 states. As a low-cost start-up business in the food sector, it’s an affordable option for first and second career seekers looking for something that’s mobile, home-based, and always a hit with customers. Franchisees also have the opportunity to take part in charity and fundraising events that touch all kinds of communities integrating the brand with the needs of locals. As an awarded franchise business model, ranked #1 New Franchise by Entrepreneur, Kona Ice continues to impress with a fun, low-key business model.
While providing similar relief for customers longing to relax outside and enjoy their home the way they intended—despite the seemingly endless onslaught of mosquitoes—this home services franchise enjoys no national competitor. Having doubled in size from year one of business to year two, Mosquito Joe is making life easier on the thousands living in mosquito territory throughout various U.S. states. Franchisees access a streamlined and incredibly low cost proven system as well as in-house financing options for qualified partners. The company has been around since 2010 and franchising the business has proven a huge success with franchise partners from all sorts of backgrounds joining the task force against disease carrying mosquitoes.
Ultimately, the businesses that survive are in fact providing relief to any given issue that customers are facing, and this fact motivates, or should motivate, the core of a healthy business model. The job of franchisors and franchisees is to figure out how they can best use their proven business model to offer the kind of relief customers need to best solve their particular problem.