As fast casual dining increases in popularity across the U.S., a number of food franchises are taking notice and setting their sights on prime territories for expansive efforts. Within recent years, Wok Box has stepped onto the U.S. scene from expansion success throughout Canada with a versatile and globally-influenced concept.
Convenience and customization are two increasingly common areas of prime importance for many U.S. diners. Wok Box takes note of this with a food franchise opportunity that includes multiple revenue streams, including dine in or out, catering, and delivery. Franchise partners can thus easily accommodate the needs of a wide customer base choosing to sit and dine, take food home, have food brought to an office meeting, and more.
Added to this convenient “go where the customers are” mentality, Wok Box offers diners access to recipes from various countries, at least ten to be exact. Recipes influenced by spices and flavors from various parts of the world make this fast casual concept diverse and ideal for pleasing a variety of palates looking for creative dining options.
Another attribute sure to bolster Wok Box success as expansion continues in the U.S. is a healthful menu, full not only of diverse flavors as mentioned, but also of meal options that work well with health conscious diners. Vegetarian, Vegan, and Wheat-Free options abound on the menu to ensure that diners with specific preferences can enjoy food from around the globe with peace of mind. Likewise, the brand is committed to working with packaging companies focused on sustainability to reduce waste.
With 10 years of experience in the fast casual Asian dining scene, Wok Box continues to see impressive success. Strategic decisions have led to a franchisee-friendly culture that features disclosed sales numbers for potential franchisees, cost-effective build out options, and comprehensive training.
Moving beyond its first U.S. location in Scottsdale, Arizona, Wok Box has plans to expand to other major city areas within the state where a diverse customer base is present. Within the next five years, plans for at least 20 new locations throughout the state are underway. At least seven major traffic areas are targeted for growth throughout the state, which will make for noteworthy expansion since the brand’s U.S. entrance in 2012. Another state seeing major expansion is Florida, with a master development plan for 45 new Wok Box locations to open within the next eight years.