It’s no mystery why Zoyo Neighborhood Yogurt—with unique flavor options never before seen in the history of frozen yogurt—is such a hit in Arizona. With much of the state’s weather indicating a serious need for opportunities to chill out, literally, Zoyo quickly became the well-loved neighborhood yogurt joint that its name declares after its launch in 2010.
With numerous locations around the greater Phoenix metropolitan area having established the brand in its home state, franchise partners in locales across U.S. state territories began bringing the concept to new cities. Last year marked the start of this venture with locations opening in the greater Atlanta and Houston areas, to name a few. Why is Zoyo primed for franchise expansion and how are franchisees benefiting?
First there’s the fact that Zoyo offers a business model that’s designed to make the start-up process easier on motivated franchisees. Investors in the brand are offered both single and multi-unit opportunities with a focus on training, 80 hours of it to be precise, all to ensure that when doors open, each franchise partner understands how to run the business day in and day out. Ongoing support and a company culture that’s well integrated and attentive to franchisees helps to iron out kinks during opening months and years.
Franchise partners also have the benefit of working with a brand that offers a much lower cost business management profile. Lower cost includes reduced build-out expense, which in turn impacts other key costs. The need for multiple attending employees is reduced due to the build-out design and leasing fees are also reduced as a result. Qualified military veterans also receive discounts on start-up fees to get up and running.
The Zoyo Neighborhood Yogurt concept is focused on creating a comfortable fluid space where locals can visit at their leisure, relax, enjoy indoor and outdoor space, and take in something healthy, tasty and refreshing. Zoyo frozen yogurt is fully customizable, featuring distinct flavors that all ages can enjoy, as well as those with certain dietary preferences. Franchise partners may also diversify how they reach customers with catering services that mobilize the product to different venues. Involvement in fundraising events to support a variety of local objectives is also a powerful way that franchisees integrate their business within the surrounding community.
To read up on the progress of Zoyo Neighborhood Yogurt and how the brand is serving franchisees developing across the U.S., follow this link here.