Signarama Franchise Costs, Fees & FDD

Year Business Began: 1986

Franchising Since: 1987

Headquarters: West Palm Beach, Florida

Estimated Number of Units: 670

Franchise Description: Sign*A*Rama Inc. is the franchisor. The franchisor is a member of United Franchise Group. Signarama centers produce, fabricate, install and/or sell magnetic signs, boat and vehicle lettering, paper and laminated signs, banners and posters, show cards, vinyl lettering, menu boards, reflective signs, name plates, interior/exterior signage, window lettering, mobile signs, retail displays, store fronts, trade show graphics, architectural and directional markings, wood signs, engraved signs, Americans With Disabilities Act (ADA) signage, and electric and neon signs. The customer base is primarily businesses, industrial parks, retail centers, large corporations, etc. In the center franchisees will use the franchisor’s trademark, trade name, proven and sophisticated procedures and trade secrets.
Training Overview: At least two weeks prior to opening their Signarama center, franchisees must attend and complete to the franchisor’s satisfaction the two-week training program (80 hours) held at its corporate headquarters in West Palm Beach, Florida. In addition to this, the franchisor will be on-site at the franchise location for an additional 80 hours of training during the setup period. Franchisees are solely responsible for training their own representatives and employees. The franchisor will visit franchisees in their store, or via virtual methods, at least once each year in order to ascertain the progress of the Signarama center and to assist them. The franchisor provides one regional meeting per year. In addition, the franchisor conducts seminars on many topics relating to the ongoing training and improved operation of the Signarama center.

Territory Granted: Franchisees will operate from a location approved by the franchisor. Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that the franchisor controls.

Obligations and Restrictions: During the term of the Franchise Agreement, except as otherwise approved in writing by the franchisor, franchisees (if the franchisee is a corporation or partnership, a principal or general partner of the corporation or partnership) or their fully trained manager, must devote full-time and best efforts to the management and operation of the Signarama center. The Signarama center must at all times be under the direct on premises supervision of a manager who has completed the training program. Franchisees must also maintain a competent, conscientious, neat and trained staff where applicable. The franchisor requires franchisees to offer and sell only goods that it has approved but there is no obligation to provide all of the services and goods authorized by the franchisor.

Term of Agreement and Renewal: The length of the initial franchise term is 35 years. Renewal or extension of the term is for 35 years, if requirements are met.

Financial Assistance: The franchisor offers indirect arrangements for financing of equipment through business financing companies. The franchisor does not offer directly or indirectly any arrangements for financing of any other initial investment expenditure or of the continuing operation of the franchise. The franchisor does not guarantee a franchisee’s note, lease or any other obligation. The franchisor has arranged for equipment leasing through Navitas Credit Corporation, an unrelated third party not affiliated with the franchisor in any manner. The franchisor may identify new leasing or finance companies at any time and refer franchisees to different equipment leasing or financing companies.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$49,500	$49,500
Travel and Living expenses while at training school ($16.50 to $38.50 per day)	$231	$539
Real Estate (rental payments vary from location to location)	$4,500	$7,500
Real Estate Service Charge	$0	$1,500
Leasehold Improvements	$0	$49,350
Equipment Package (initial payments and processing fee), if leased	$17,151	$17,151
Equipment Package, if purchased (plus applicable tax)	$167,564	$184,320
Insurance	$1,050	$2,100
Security Deposit/ Utility Deposits/ Licenses	$0	$3,150
Additional Funds (0-6 months)	$36,750	$57,750
ESTIMATED TOTAL (if equipment package is leased)	$109,182	$188,540
ESTIMATED TOTAL (if equipment package is purchased)	$259,595	$355,709

 
Other Fees

Type of Fee	Amount
Royalty	The greater of $500 per month or 6% of the gross sales up to $1,000,000 and 4% of gross sales over $1,000,000.
Transfer/ Training	The greater of 1) $39,500; 2) 10% of the price for the sale of the business (not to exceed the amount of then current franchise fee); or 3) the then current transfer fee.
Marketing Fund Fee	$840 or 1% of gross sales (whichever is greater) per month or then current fee.
Point of Sale Software License Fee	$219 per month or then current fee.
Employee Training Fee	$500 or then current fee per person attending training plus travel, hotel and meal expenses.
Renewal Fee	The greater of 1) $15,000; or 2) 25% of the then current initial franchise fee.
Technology, Software, and Support Fee	$367 per month or then current fee.
Conference/Expo Payments	$50 per month or then current amount.
Non-Compliance Fee	The greater of 1) $500 for the first violation and $250 per compliance violation thereafter or 2) 2% of the franchisee’s gross sales per compliance violation.

The above information has been compiled from the FDD of Signarama. Year of FDD: 2025.
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