Arthur Murray Dance Studios Franchise For Sale

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Financials
Testimonials

Arthur Murray Dance Studios is the world’s largest ballroom and social dance franchise. Founded in 1912 and franchising since 1938, we’ve helped millions of people discover the transformative power of dance and built a global network of more than 325 studios across 19 countries.

Under the leadership of CEO Gary Edwards and Chief Development Officer Tony Padulo – who brings nearly 40 years of franchise development experience – Arthur Murray is in an active evolution, strengthening franchisee training, modernizing studio operations and expanding into new U.S. and international markets.

As part of that evolution, the brand is now opening conversion and new development opportunities to qualified franchisees outside the system for the first time, creating a rare chance to join one of the most recognized names in dance and franchising.

Now is the time to jump on board. Social, wellness and experiential spending are all growing, and Arthur Murray lives at the intersection of all three. Our franchisees aren’t chasing a trend – they’re leading one.

WHY CHOOSE ARTHUR MURRAY

Arthur Murray’s franchise system has been refined over more than a century. Our turnkey operations, studio management systems and comprehensive franchisee training allow owners to succeed regardless of dance background. Each studio runs primarily on a recurring revenue model – students purchase lesson packages and often continue for months or years, creating predictable, sustained cash flow.

114 years of brand recognition – your clients and their families and friends – already know the name Arthur Murray
325+ studios across 19 countries – you’re joining the largest dance studio franchise globally
Average Unit Volume of $728,000+ with multiple revenue streams including private lessons, group classes, studio parties and events like Dance-O-Rama and Superama
Recurring revenue model with strong student retention – many students stay for years
Focus on social dance – not competition – drives a broader student audience and stronger community appeal
Turnkey systems built for franchisees with no prior dance industry experience
Full training, operations and marketing support and a connected international franchisee

TRAINING & SUPPORT

Arthur Murray has invested more financial resources into supporting its franchise system than at any other time in the brand’s history. The refreshed Franchise Value Proposition is built around making marketing and operations more effective so franchisees can focus on growing their student base, developing great dance instructors and building long-term studio success. From day one, you’ll never dance alone. Support includes:

Dance class pricing and revenue optimization
Marketing and lead generation assistance
Operational consistency and purchasing efficiencies
Dance instructor recruitment, training and development via proven hiring frameworks and the World Famous Arthur Murray® teaching method
A global network of peers, regional support through Area Directors and access to executive leadership
International showcase events – including Dance-O-Ramas and Superama – that drive student engagement and studio revenue
Digital tools including website management, booking systems, App, social media content and listing management

FROM DISCOVERY TO GRAND OPENING

Arthur Murray guides every new franchisee through a structured path to opening:

Discovery and Approval – Connect with CDO Tony Padulo to explore available markets, discuss qualifications and get all questions answered.
Franchise Training – Tailored, hands-on training covering studio operations, the World Famous Arthur Murray® teaching method, student enrollment systems, marketing and studio management.
Studio Organization – Guidance on site selection, studio layout and opening procedures to set your studio up for success from day one.
Pre-Launch Marketing – A proven playbook to build buzz and drive student interest before your doors open.
Grand Opening and Ongoing Support – Our corporate team continues to provide coaching, mentorship and operational insights as your studio grows.

IDEAL CANDIDATE

Arthur Murray is seeking candidates who are purpose-driven, people-focused and motivated to make a real impact in their community. Dance experience is not required.

A genuine love for people and community
Business ownership or management experience preferred, not required
Enthusiasm for what dance can do – physically, emotionally and socially – for students of all backgrounds and ability levels
Commitment to operating a full-time, owner-operated studio
Looking to develop a new studio or convert an independent location
Existing franchisees of other brands looking to diversify

Ready to own the floor and own your future?

Request information below to learn more

Arthur Murray Dance Studios Financial Data

The following financial information was provided by Arthur Murray Dance Studios to give you more information about the costs associated with a Arthur Murray Dance Studios opportunity.

Minimum Cash Required

$100,000

Franchise Fee

$25,000

Total Investment Range

$122,500 - $407,625

Arthur Murray Dance Studios Testimonials

Personally, one of the best parts of being a franchisee is that my husband and I are able to raise 4 kids and have a family while still running 5 studios and more to come – while still training over 40 staff members every day.

Jenny-Lynn Gomez, Franchisee, Napa, Monterey and Petaluma

I am so grateful to be a part of a business and community that is so extremely supportive. The Arthur Murray community has gotten us through some immensely tough times, where others may not have fared as well.

Kristen and Brandon Perpich, Franchisee, West Chester

Being an Arthur Murray franchisee is incredibly rewarding. You get to change so many lives through dance while building a strong, joyful community. It is just as meaningful to create lasting careers for dance teachers, all while being supported by the legacy of the Arthur Murray brand.