Year Business Began: 1955
Franchising Since: 1955
Headquarters: Chicago, Illinois
Estimated Number of Units: 43,480
Franchise Description: McDonald’s USA, LLC is the franchisor. The franchisor is a wholly owned subsidiary of its parent and predecessor, McDonald’s Corporation. The franchisor develops, operates, franchises, and services a system of restaurants that prepare, assemble, package, and sell a limited menu of value-priced foods under the “McDonald's System.” A grant of a McDonald’s franchise authorizes franchisees to operate a McDonald’s restaurant business at a specific location and to use the McDonald’s System in the operation of that restaurant business for a specific period of time. The franchisor offers four types of franchises:
- Traditional Restaurant: franchise offered is located in freestanding buildings, storefronts, food courts, and other locations. The franchisee operates a full-menu restaurant, offering the public a high standard of quality and uniformity in food and service.
- Satellite Locations: The franchisee is granted the right to operate the franchise in a retail store, strip center, airport, universities, hospitals, and other diverse locations. These restaurants serve a scaled-down menu of a traditional McDonald’s restaurant and, in some cases, may also serve non-McDonald’s trademarked products.
- STO and STR Locations: “Small Town Oil” locations are situated in fuel stations/convenience stores and operate a full-menu McDonald’s restaurant within the shared space. “Small Town Retail” locations that anchor a small retail center in rural communities.
- BFL Franchises: For “Business Facilities Lease” franchises, the franchisor grants franchises with leases that include the business facilities. These are limited cases.
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Territory Granted: McDonald’s franchises contain a limited grant of authority to use the McDonald’s system in the operation of the specific restaurant developed by McDonald’s at that address. The Franchise Agreement does not contain any exclusive grant, exclusive area, exclusive territorial rights, protected territory, or any right to exclude, control, or impose conditions on the location or development of future McDonald's restaurants at any time. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that the franchisor controls.
Obligations and Restrictions: Franchisees are required to provide full time and best efforts to, and personal on-premises supervision of, the day-to-day operation of their McDonald’s restaurant business. Franchisees may sell only products authorized by the franchisor and use the premises only as a McDonald’s restaurant. In the dispensing and sale of these products, franchisees may use only packaging, paper goods, ingredients, and handling and preparation methods that meet the McDonald’s system specifications and quality standards which the franchisor may designate and modify.
Term of Agreement and Renewal: The length of the initial traditional franchise term is generally 20 years. The Satellite term varies, and the length of the franchise term for STO and STR locations are generally 10 years. BFL term length is generally three years. Franchisees are given no right to renew or extend the franchise after the term of the contract. A New Term Policy is not part of the previous Franchise Agreement and is subject to change in McDonald’s sole discretion.
Financial Assistance: Typically, no financing arrangements are offered by the franchisor. As part of the Franchise Agreement, the franchisor issues an Operator's Lease for each site owned or leased by McDonald's. The Operator's Lease is a standard commercial lease under which the franchisee pays rent to the franchisor for use of the premises. The Operator's Lease does not contain any financing terms. For BFL franchises, the Operator’s Lease provides for the lease of the restaurant’s business facilities as well as the premises. The franchisor’s predecessor may, at its discretion, guarantee loans made by a third party lender, Bank of America, N.A., a National Banking Association, to franchisees for remodeling existing restaurants, working capital, refinancing existing restaurant loans, acquiring restaurant businesses, purchasing restaurant assets by exercising the option under a BFL Rider, and for other reasons approved by McDonald’s.
Estimated Initial Investment:
Name of Fee | Low | High |
Initial Franchise Fee | $0 | $45,000 |
Real Estate and Building – 3 months’ rent | Base Rent: $0 Percentage Rent: 0% | Base Rent: $313,000 Percentage Rent:29% |
Signs, Seating, Equipment, and Décor | $375,000 | $1,785,000 |
Opening Inventory | $14,000 | $39,000 |
Miscellaneous Opening Expenses | $54,000 | $66,000 |
Travel and Living Expenses while Training | $2,000 | $41,000 |
Additional Funds – 3 months | $80,000 | $439,000 |
ESTIMATED TOTAL* | $525,000 | $2,728,000 |
Other Fees
Type of Fee | Amount |
Service Fee | 5% or 4% of gross sales, depending on the circumstances. |
Rent | Varies. |
Advertising and Promotion | Not less than 4% gross sales. |
Audit/ Inspection Fee | Cost of audit. |
Satellite Annual Fee | $500 to $2,500 |
Satellite Rent | Varies. |
STO Rent | Varies. |
BFL Rent | Varies. |
Relocation Contribution | $50,000 |
Point of Sale (POS) – Core Product | $2,600 license fee (one-time fee); $1,096 annual fee. |
Global Mobile App/Digital Capabilities | $632 annual fee. |
McDelivery Integration | $610 annual fee. |
Self-Ordering Kiosk | $1,500 one-time licensing fee; $534 annual fee. |
Self-Ordering Kiosk Accessibility | $150 annual fee. |
Hand-Held Order Taker (HHOT) | $500 (one-time fee); $50 annual fee. |
eProduction | $45 annual fee. |
Back Office Integration and Enhancements | $755 annual fee. |
Payments and Fraud Management | $700 annual fee. |
Employee Engagement Platforms | $391 annual fee. |
People Data Warehouse (PDW) Reporting | $156 annual fee. |
Deployment, OTP, Execution and Support | $2,303 annual fee. |
Restaurant Network Management, Access and Security | $999 annual fee. |
Restaurant Data Movement, Management and Monitoring | $802 annual fee. |
Restaurant File Maintenance (RFM) | $565 annual fee. |
Microsoft License Subscription | $671 annual fee. |
Pricing Engine | $264 annual fee. |
Workplace by Meta | $150 annual fee. |
Store Mail (email accounts) Fee | $73.80 annual fee. |
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