Franchising Since: 2008
Headquarters: Woodland Hills, California
Estimated Number of Units: 500
Franchise Description: The franchisor is Menchie’s Group, Inc. The franchisor grants the right to operate a store under the “Menchie’s” trademark and other marks and the system. Menchie’s stores offer soft-serve frozen yogurt, ice cream, desserts and beverage items and other related products.
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Territory Granted: Franchisees will operate the store at a specific location that the franchisor first must approve. Typically, the designated territory will be a two-mile radius around the restaurant. The following locations are excluded from the designated territory and the franchisor has the right to develop or franchise restaurants at these locations (whether within or outside the designated territory): (1) military bases; (2) public transportation facilities; (3) sports facilities, including race tracks; (4) student unions or other similar buildings on college or university campuses; (5) amusement and theme parks; and (6) special events. The boundaries of the designated territory may depend upon any major topographical features which clearly define a contiguous area, like rivers, major freeways, etc. During the term of the Franchise Agreement and provided franchisees are in compliance with the terms and conditions of their Franchise Agreement, the franchisor will not: (i) modify the designated territory; or (ii) establish a company-owned or franchised Menchie’s store inside the designated territory.
Obligations and Restrictions: The day-to-day operations of the Menchie’s store must be managed at all times by franchisees (or their operating partner) or an assistant store leader who has satisfactorily completed the training program. Franchisees must attend any annual meeting, convention or conference of franchisees and all meetings related to new products or product preparation procedures, new operational procedures or programs, training, management, sales or sales promotion or similar topics that the franchisor offers, at their own expense. Franchisees must offer and sell all menu items and perform all services that the franchisor requires for Menchie’s stores. Franchisees may not offer or sell any products or perform any services that have not been authorized.
Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Renewal is for three additional terms of 10 years each, if requirements are met.
Financial Assistance: The franchisor does not offer, either directly or indirectly, financing to franchisees for any items.
Estimated Initial Investment
| Name of Fee | Low | High |
| Initial Franchise Fee | $32,000 | |
| Travel and Living Expenses While Training | $664 | $3,500 |
| Lease Deposit and Rent | $3,600 | $11,200 |
| Leasehold Improvements | $36,000 | $216,000 |
| Furniture, Fixtures, and Equipment | $46,000 | $136,000 |
| Computer (POS) System | $168 | $5,379 |
| Signage | $4,414 | $15,400 |
| Opening Inventory | $5,800 | $7,400 |
| Uniforms, Merchandise, Equipment and Sales | $600 | $1,000 |
| Grand Opening Marketing | $3,500 | $5,000 |
| Utility Deposits, Security Deposits, Business Licenses, etc. | $200 | $3,700 |
| Insurance (3 months) | $1,000 | $1,500 |
| Inspection Fee | $0 | $1,500 |
| Additional Funds—3 months | $6,000 | $36,000 |
| ESTIMATED TOTAL | $139,946 | $475,579 |
Other Fees
| Type of Fee | Amount |
| Royalty Fee | The greater of $125 or 6% of gross sales. |
| Marketing Fee | 2% of gross sales. |
| Audit Fee | Cost of audit. |
| Late Fee | 10% of the amount due. |
| Interest on Late Payments | The lesser of 18% per annum or the maximum amount permitted by applicable law. |
| Additional Training Fee | To be determined by the franchisor, but not to exceed $500 per person per day. |
| Alternative Supplier Evaluation Fees | Various amounts to be determined by the amount of time and money necessary to evaluate the alternative supplier and/or the alternative product. |
| Renewal Fee | $4,000 |
| Technology Fee | $80 |
| Alternative Dispute Fee | To be determined by the American Arbitration Association. |
| Transfer Fee | $10,000 |
| Costs and Attorneys' Fees | Will vary under circumstances. |
| Indemnification | Will vary under circumstances. |
| Inspection Fee | The franchisor’s costs and expenses in conducting any subsequent pre-opening store inspection. The franchisor estimates that this amount will not exceed $1,500. |
| Taxes | Actual costs. |
| Liquidated Damages | $250 per day. |
| Termination Fee | $250 per week for each week remaining in the term of the Franchise Agreement if the term of the Franchise Agreement had not been terminated early. |
| Dispute Resolution Fees | $50,000 plus attorneys’ fees and expenses. |
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