Mobility Plus : High-Performer Dustin Carter Owns Mobility Plus Across Colorado
How to use this video
This video features insights from a current franchisee sharing their experience with the Mobility Plus franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This high-performance franchisee video features Dustin Carter, owner of the Mobility Plus location in Wheat Ridge, Colorado. Watch as Dustin explains his path into the system: ten years as a manager at Capital Grille gave him a heavy customer-service foundation, and a subsequent stint as a franchise broker put Mobility Plus on his radar early. He had already placed several franchise owners with the brand before he and his wife decided to acquire a unit themselves. Hear Dustin describe the deal he ultimately struck with founder Rich Peter. Beyond a single franchise, Dustin purchased the development rights for the entire state of Colorado, giving him the ability to sell franchises across the state. He frames the decision as the appeal of a tangible, sellable asset that builds recurring revenue — a contrast with the transactional nature of brokering franchises for other networks. Owning was, in his words, "a fun path to go down" as the family looked to grow. Discover what day-to-day operations look like in the Wheat Ridge market. Dustin spends a lot of time at assisted-living facilities, working with directors, residents and family members — fixing scooters, advising on mobility products that let parents and grandparents stay safely at home, and coordinating with adult children. The community footprint shows up in 207 mostly five-star reviews and a steady stream of inquiries that range from short-term rental needs (a ski-injury foot break, for example) to longer-term aging-in-place planning. Watch the closing stretch, where Dustin describes the customer impact accumulated over four-and-a-half years of ownership. He cites thousands of customers reached and singles out individual relationships — "name dropper, why not, Barbara Smith" — that illustrate the difference the business makes locally. The video is a useful look for prospective franchisees who want to see how a hospitality-trained operator with broker-level network insight thinks about Mobility Plus performance.