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Every franchise has a different set of franchise fees because each franchise has its own unique set of execution requirements. Below is a summary of some of the most common fees associated with buying a franchise.
Opening Franchise Fees
The most common franchise fee is, appropriately enough, commonly referred to as the “franchise fee.” Some franchises refer to it in different terms such as an “initial fee.”
The franchise fee is like a cover charge for a franchise system. Think of it as the fee you pay the franchisor for doing the legwork in developing the brand, and saving you from many (but not all) of the pitfalls that come with starting a business from scratch. The franchise fee is central to the franchise model and helps the franchisor raise the monetary capital needed to ensure consistent execution of its system and procedures across all its units in various territories.
The franchise fee covers the initial permission to use the franchisor’s system (including trademarks and proprietary operating system). It also typically covers services the franchisor provides to its incoming franchisees such as training materials, help finding a location, etc.
Also associated with opening a franchise is the cost for training. While the training materials are often covered by the franchise fee, franchisees will often have to cover their attendance costs (travel and lodging) for training.
Another common initial franchise fee is for grand opening advertising or marketing. In addition, be prepared to pay professional fees to people who are going to help you with the intricacies of starting a business. These professionals can include lawyers, accountants, and government organizations that deal with licenses or permits. You will also need to make your initial insurance and tax payments before opening as well.
Rent or real estate costs are a special case in the breakdown of franchise fees. Although some will give a range for a property’s first three months of rent based on its experience, many times a franchisor will not specify an estimate for real estate and building construction, if necessary, because of its high level of variability from place-to-place as well as from case-to-case. Also, some franchises will not require rent or real estate fees because the franchise can be operated out of the franchisee’s residence.
A related fee, unless you are starting a home-based franchise, is the cost for leasehold improvements. Leasehold improvements are what they sound like: improvements that need to be made to the interior a leased space for the tenant’s needs such as painting, building interior walls, and other renovations. Outdoor alterations are called building costs.
Other common opening fees for franchises are similar to a non-franchise business opening. These costs include:
· General office supplies and equipment
· Industry-specific equipment
· Signage and décor (if not a home-based franchise)
· Inventory (if needed)
When reviewing a specific franchise’s Franchise Disclosure Document (FDD), the breakdown of opening costs are covered in detail in Items 5 and 7.
Ongoing Franchise Fees
After the franchise business is up and running, there are a number of expenses to successfully maintain the business as well as remain part of the franchise system.
Item 6 of the FDD lists “Other Costs,” which include the ongoing fees. The most common ongoing fee in franchising is the royalty fee, which is assessed mainly for the continued use of the franchisor’s trademarks and patented processes. Royalty fees are usually collected weekly or monthly as a consistent percentage of sales or revenue, or a flat fee.
Some other common regular ongoing franchise fees:
- Advertising/marketing fund
- Technology fees
- Insurance
- Employee wages (if applicable)
In addition to regularly collected ongoing fees, there are some items for which fees that are collected as needed such as:
- Ongoing training
- Audit fees
- Renewal fee
- Indemnification
Certain industry-specific fees, such as hotel reservation fees for hotel franchises, can also be found in the FDD for a franchise within that industry. Also, some ongoing costs may not be listed within the FDD, such as employee wages.
Note: While these costs are common, they may not apply to all franchises. Please review the FDD of a specific brand for details on its investment costs, and don’t be afraid to ask the franchisor any questions you might have. Also, be sure to go over any franchise agreements with a franchise lawyer and an accountant before signing.