Skip the big-box chains and choose our winning franchise.
A Fitness Franchise that Performs
Step into a D1 Training facility and you'll immediately recognize that we're not your average big-box membership gym.ABOUT D1 TRAINING
A D1 franchise offers a training experience typically reserved for D1 athletes. This is not your typical Workout of the Day or trendy, training fad.It is a training model based on 5-8-week programs, designed by D1’s National Head Speed and Strength Coach Panel, underpinned by a periodization philosophy that all competitive and elite athletes use to perform at their highest level.
The 5-component program is designed for the individual athlete just like a Division 1 strength trainer would design a program for one of their athletes.
WHAT SETS A D1 TRAINING FRANCHISE APART
Our core values set us apart. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.We Stand Above the Competition
Our fitness franchise provides clients with guided training typically only found in Division 1 programs.Our Story is Rooted in Athletic History
D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.D1 is an Affordable Opportunity
Breaking into the $30 billion fitness industry is remarkably affordable with D1. Our franchise gym system delivers you the support you need to get started.Why Now is a Great Time to Own a D1 Franchise
With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.Athletes Love Training at D1
A business is only as strong as its customer base, and at D1, our customers love us. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit.TRAINING & SUPPORT
- We offer comprehensive training programs and highly visible brand image and marketing.
- You’ll attend a three-day, extensive training at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs.
- We guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff.
- We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility.
- D1 training positions you for long-term revenue growth.
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A Masterclass in Investing in People, D1 Elevates Franchisee Support and Long-Term Impact
D1 Training, a leading fitness and enrichment concept that utilizes the five core tenets of athletic-based training to help people of all ages, from youth athletes to fitness-minded adults, once again proved its commitment to franchisee success by investing in their most powerful asset: their people. More than 150 coaches, general managers, franchise owners, and home office leaders gathered in New Orleans for the annual D1 Coach Summit, held in tandem with the prestigious Manning Passing Academy (MPA) – hosted by Peyton and Eli Manning.
Representatives from more than 50 D1 locations nationwide came together for elite-level training, inspiration, and connection – all with the purpose of strengthening the D1 system and further impacting the lives of athletes they serve.
“For us, performance starts with people,” said Will Bartholomew, CEO of D1 Training. “We know that if we help our franchisees invest in their coaches, we help drive stronger performance and our athletes thrive. That’s what the D1 Coach Summit is all about.”
For the 16th consecutive year, D1 Training was honored to lead the official on-field warmup for the Manning Passing Academy, which hosted 1,400+ youth football players and 40+ of the country’s top college quarterbacks, including Arch Manning, LaNorris Sellers, and Cade Klubnik. D1’s presence at the MPA – surrounded by NFL coaches, general managers, and media – demonstrates the brand’s high-caliber approach to training and athlete development.
“We love having D1 Training out to Manning Passing Academy to lead warmups for our athletes,” said MPA patriarch Archie Manning. “It sets the tone for the camp.”
The Summit included hands-on workshops, breakout sessions, and powerful keynotes from industry leaders who have both shaped and been shaped by D1 Training:
- Kurt Hester, Director of Strength and Performance at the University of Houston and former D1 National Director of Training, shared a deeply moving session on perseverance as he continues his fight against Stage 4 cancer.
- Donald Scott, two-time Olympic triple jumper and coach at D1 Gainesville, helped lead sprint and speed drills at MPA and shared his athletic journey: “This was my first D1 Coach Summit, and I learned a lot about the brand and from my fellow coaches. It was great to be able to share my athletic journey too.”
- Clif Marshall, renowned performance coach and former Indiana Basketball Director of Athletic Performance, shared his journey and impact, and was deeply inspired by the Summit: “The D1 Coach Summit had a great impact on me because I got to meet a legend in our profession – Kurt Hester. I love how he coaches with an eternal mindset.”
As part of D1’s commitment to celebrating excellence systemwide, the event also included an awards ceremony held at the New Orleans Saints practice facility. The awards recognize standout coaches and locations across the country.
The Coach Summit stands as a unique differentiator in the franchise and fitness industries – few brands go to this level to elevate the people on the ground who are delivering on the brand promise every day.
“Supporting franchisee success doesn’t stop at business systems or marketing; true support means helping invest in their teams,” added Dan Murphy, Chief Operating Officer of D1 Training. “That’s what this event is about – building a stronger future by developing stronger people.”
As D1 Training celebrates its 150th location milestone, the brand continues to double down on its mission to redefine training, one athlete and one coach at a time
The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 - where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs provides an unmatched opportunity.
This place is amazing. We started my son here 3 years ago in a Baseball Training Class.…He is so much stronger and faster than he was just a few months ago (all tracked by the trainers through testing). …Very educated team that focuses on getting kids stronger using good form and hard work.
It’s a different style of training, it’s high energy, high intensity. I wish when I was 14 years old, that I had a place like this to train. I’m kind of envious of the kids today that have the opportunity to train in a place like this. Receive the kind of coaching, because it could make you quicker, faster, stronger and a better athlete.
I think what attracted me to become a part of D1 was its commitment to excellence. It’s all about fine-tuning, not only athletes but everyday people…what makes a D1 facility different is that it feels like a family.
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D1 Training
