D1 Training Rises 75 Spots in Entrepreneur Magazine's Annual Franchise 500

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Skip the big-box chains and choose our winning franchise.

A Fitness Franchise that Performs

Step into a D1 Training facility and you'll immediately recognize that we're not your average big-box membership gym.

ABOUT D1 TRAINING

A D1 franchise offers a training experience typically reserved for D1 athletes. This is not your typical Workout of the Day or trendy, training fad.

It is a training model based on 5-8-week programs, designed by D1’s National Head Speed and Strength Coach Panel, underpinned by a periodization philosophy that all competitive and elite athletes use to perform at their highest level.

The 5-component program is designed for the individual athlete just like a Division 1 strength trainer would design a program for one of their athletes.

WHAT SETS A D1 TRAINING FRANCHISE APART

Our core values set us apart. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.

We Stand Above the Competition

Our fitness franchise provides clients with guided training typically only found in Division 1 programs.

Our Story is Rooted in Athletic History

D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.

D1 is an Affordable Opportunity

Breaking into the $30 billion fitness industry is remarkably affordable with D1. Our franchise gym system delivers you the support you need to get started.

Why Now is a Great Time to Own a D1 Franchise

With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.

Athletes Love Training at D1

A business is only as strong as its customer base, and at D1, our customers love us. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit.

TRAINING & SUPPORT

We offer comprehensive training programs and highly visible brand image and marketing.
You’ll attend a three-day, extensive training at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs.
We guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff.
We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility.
D1 training positions you for long-term revenue growth.

The D1 Training franchise provides you the opportunity to join the $30 billion fitness industry, an explosive market that’s experiencing a staggering 2.1% growth each year, according to business research firm IBIS World1. Breaking into this growing industry doesn’t have to break the bank. In fact, you will realize how remarkably affordable D1’s franchise costs are.

Take the first step to your gym franchise ownership

To get started, submit the form below to learn more!

D1 Training Financial Data

The following financial information was provided by D1 Training to give you more information about the costs associated with a D1 Training opportunity

Minimum Cash Required

$250,000

Franchise Fee

$62,500

Total Investment Range

$401,776 - $837,381

Veterans Franchise Fee

$56,250

D1 Training Rises 75 Spots in Entrepreneur Magazine's Annual Franchise 500

May 27, 2026

D1 Training has once again been recognized as a top 500 franchise by Entrepreneur magazine.

The 2026 Franchise 500 ranks D1 at No. 315 on this year's list, in large part due to the company's continued growth. It jumped 75 spots from last year's list, a bigger rise from 2025 when D1 moved up 56 spots. It marks D1's fourth straight year being ranked.

“For 47 years, the Franchise 500 has been the gold standard for identifying franchise excellence. This year's ranking proves that the best brands don't just survive changing markets; they thrive in them,” says Jason Feifer, Entrepreneur magazine's editor in chief. “These 500 companies represent some of the most reliable pathways to business ownership in America, each one vetted through our rigorous analysis of what actually drives franchisee success.”

Here are some examples from 2025 that help illustrate why D1 was once again honored on the annual Franchise 500 list:

D1 Growth, Expansion & More in 2025

Over 45 new D1 locations opened in 2025, bringing the total number over 170 locations
The D1 corporate team has grown from 21 to 52 full-time employees since 2023
Brought in-house both construction management and equipment, bringing significant cost savings to franchisees
Hired new Chief Commercial Officer Elliot Capner
Bolstered coaching staff with the additions of Clif Marshall and Jeff Fish
Launched a new D1 app + website
Launched a new podcast; The Turf: Powered By D1, including guests Luke Bryan, Tim Tebow, Chase Rice, Golden Tate, Clark Lea and R.A. Dickey
Completed the first-ever National Challenge - Engaging 800+ adult participants and achieved 2,000+ lbs lost system-wide

Over its 47 years in existence, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for prospective franchisees. D1 Training's position on the ranking is a testament to its strength as a franchise opportunity.

D1 Training Testimonials

This place is amazing. We started my son here 3 years ago in a Baseball Training Class.…He is so much stronger and faster than he was just a few months ago (all tracked by the trainers through testing). …Very educated team that focuses on getting kids stronger using good form and hard work.

Ryan, Orlando, FL

It’s a different style of training, it’s high energy, high intensity. I wish when I was 14 years old, that I had a place like this to train. I’m kind of envious of the kids today that have the opportunity to train in a place like this. Receive the kind of coaching, because it could make you quicker, faster, stronger and a better athlete.

Peyton Manning, D1 Athlete | Co-Owner

I think what attracted me to become a part of D1 was its commitment to excellence. It’s all about fine-tuning, not only athletes but everyday people…what makes a D1 facility different is that it feels like a family.

Chris Paul, D1 Athlete | Co-Owner