Buddy's Home Furnishings Opens Franchise Locations in Alabama and North Carolina

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Buddy’s Home Furnishings is one of the fastest growing rent-to-own franchises in America with a 60-year legacy of proven success. Franchise owners benefit from a 0% royalty fee the first six months and see the cash-flow benefits that are attributed to the unique recurring revenue model in rent-to-own. Approximately 86% of the company’s franchisees are multi-unit owners.

BUSINESS IS BOOMING AT BUDDY'S!

Buddy’s Home Furnishings offers customers affordable payments on home necessities including name-brand furniture, electronics, appliances and home accessories. The company is one of the fastest growing rent-to-own franchises in America and sits prominently in the $12.2 billion rent-to-own industry.**

What is Rent-to-Own?

Rent-to-own (RTO) is an essential and recession-resistant industry offering customers affordable payments on everyday necessities, which is why RTO annual revenue has steadily increased for decades despite good and bad economies.

The rent-to-own industry gained traction in the 1970s in response to customer demand for acquiring household products without incurring debt or jeopardizing the family’s credit. RTO customers continue to come from all walks of life and share the common desire to have durable goods in their homes without the long-term financial obligations associated with credit sales.

The cornerstone of RTO, and a point of differentiation from traditional retail, is there is no interest, no credit check and customers can return the merchandise at any time for any reason without penalty. This model has become a mainstream hallmark of consumerism spanning industries from car sharing services, to clothing rental subscriptions, technology trade-in programs and so much more.

According to the 2022 Association of Progressive Rental Organizations (APRO) Annual Industry Health Survey, the RTO industry served an estimated total of 4.6 million households in 2020—approximately 1 of every 28 American households rented products from a traditional brick-and-mortar RTO store.

Why Franchise with Buddy’s Home Furnishings?

There are many benefits to franchising with one of the fastest growing rent-to-own retailers:

60+ Years of Historical Success

Buddy’s level of expertise and success has only compounded with time. Franchise owners benefit from Buddy’s national brand recognition and the tried-and-true, proven systems refined over decades in RTO.

Impressive Unit Economics

On average, the top 25% of stores see $1,473,401 gross sales and $421,834 cash flow per store.*

Recurring Revenue on Inventory

RTO has a unique recurring revenue model that yields multiple returns on every product.

Business Model Built for Franchising

Approximately 86% of Buddy’s franchisees are multi-unit owners and growing, which is a testament to the company’s systematic, proven approach to establishing and scaling stores.

Community Focused

Buddy’s success is a reflection of the relationships every store develops with its local community. The company culture is to nurture relationships with customers that aren’t built on transactions, but rather, trust.

Accolades:

Franchise Times Top 400 for 2021, 2022, 2023, 2024, 2025
Entrepreneur Magazine Franchise 500 for 2022, 2023, 2024, 2025
Entrepreneur Magazine Top Brands for Multi-Unit Owners for 2023, 2024, 2025
Entrepreneur Magazine Fastest Growing Franchise 2022
APRO Rental Deal of the Year 2020

READY TO HAVE A CONVERSATION ABOUT YOUR BUDDY'S FRANCHISE?

Submit the request form below to get started!

*This information reflects the Average Gross Sales and Average Free Cash Flow for the Top 25% of Buddy’s Home Furnishings company-owned retail businesses which were in operation for the entirety of the 2024 fiscal year. Of the 33 retail businesses that were in operation for all of 2024, 8 were included in the Top 25% sample set and 3 attained or surpassed the Average Gross Sales and 3 attained or surpassed the Average Free Cash Flow as described above. We refer you to Item 19 of our 2025 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This advertisement is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2025 Buddy’s Home Furnishings®. All rights reserved. ** Excluding California, Hawaii, Minnesota and Wisconsin.

Buddy's Home Furnishings Financial Data

The following financial information was provided by Buddy's Home Furnishings to give you more information about the costs associated with a Buddy's Home Furnishings opportunity

Minimum Cash Required

$200,000

Franchise Fee

$39,900

Total Investment Range

$375,650 - $797,540

Royalty

0% first six months, and 6% after that

Net Worth Required

$750,000

Marketing Fee

Buddy's Home Furnishings Opens Franchise Locations in Alabama and North Carolina

February 01, 2023

The Leeds store is operated by bebe stores inc., one of Buddy's largest multi-unit franchise groups with more than 60 stores across 10 states. Martin Fontela, Chief Operating Officer of bebe, said the company is excited to continue its expansion with Buddy's.

"Buddy’s fosters a team-minded mentality between the franchisee and franchisor, which is a dynamic you don’t find in most franchise opportunities," said Fontela. “It’s a huge reason why we’ve been able to grow at an exponential rate, and we’re proud to open the doors of our 64th location in Leeds.”

The Roxboro location is the seventh store in the portfolio of Kappa Investments, LLC. Jerry Marshall, owner of Kappa, expressed similar enthusiasm for their continued growth with the company.

"The Buddy's Playbook is built to help us as franchise owners," Marshall said. "It’s not a checklist. It is a tested and action-oriented guide to operating a successful business, which has allowed us to scale our business and open new stores like our latest location in Roxboro."

Since adopting the franchising model in early 2009, Buddy’s has established a strong history of multi-unit success, which is why 88% of Buddy’s franchisees own multiple units.

“Bebe and Kappa exemplify the rewards that come from following the Buddy’s system and leveraging the expertise available to them,” said Mitchell Lee, Director of Franchise Development. “We look forward to supporting their continued growth and working together to bring communities across the nation an affordable way to attain home necessities.”

Buddy's Home Furnishings Testimonials

In my 24 years in RTO, Buddy’s is the best partnership I’ve incurred, and it has been the best growth experience for me and my company.

Jerry Marshall, Multi-Unit Franchisee

Leaving executive roles to work independently, I chose Buddy’s for its strong business model, dedicated team, and structure. As a franchisee, the support I’ve received has been outstanding.

Jon Ozark, Franchisee

There couldn’t be a better time in history to get into a Buddy’s franchise. I started when the brand was really young, and I’ve witnessed a tremendous amount of growth along the way. There are a lot of great territories available—believe me, I’m even considering buying more —so get in here and get the on that’s right for you before I do!