Franchising Since: 1991
Headquarters: Atlanta, Georgia
Estimated Number of Units: 1,250
Franchise Description: Buffalo Wild Wings International, Inc. is the franchisor. The franchisor is a subsidiary of Inspire Brands, Inc. Buffalo Wild Wings Sports Bars have a sports entertainment-oriented, casual/fast casual restaurant theme offering a wide variety of chicken wings, sandwiches and other products and beverages, including alcoholic beverages.
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Territory Granted: Franchisees receive the right to operate a Buffalo Wild Wings sports bar at a specific location that the franchisor accepts. That location is within a “designated area” that the franchisor specifies in the Franchise Agreement. There is no minimum size for designated areas, but a designated area for a Buffalo Wild Wings sports bar ranging from 3,500 to 7,000 square feet generally will have a trade area with a population base of, or anticipated population growth to, approximately 30,000 to 40,000. While franchisees and their affiliates comply with the terms of the Franchise Agreement and any other agreements with the franchisor and its affiliates, the franchisor and its affiliates will not locate and operate or grant to anyone else a franchise to locate and operate a Buffalo Wild Wings sports bar within the designated area during the term of the Franchise Agreement, except for Buffalo Wild Wings sports bars located at non-traditional locations within the designated area and as described for limited seating facilities.
Obligations and Restrictions: During the term of the Franchise Agreement, franchisees (if franchisee is an individual) or the control person must devote full time and best efforts to the management of the sports bar. The “control person” is the individual who has the authority to actively direct the business affairs regarding the sports bar, is responsible for overseeing the general management of the sports bar and has authority to sign all contracts. Franchisees, their control person or their unit general manager must provide direct on-premises supervision of the sports bar. Franchisees must offer for sale at the sports bar all of the menu items and food and beverage products that the franchisor periodically requires and franchisees may not offer at the sports bar any unapproved products or menu items or use the premises for any purpose other than the operation of a sports bar.
Term of Agreement and Renewal: The length of the initial franchise term is 20 years. If requirements are met, franchisees can renew for one additional term of 10 years.
Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guaranty a franchisee’s note, lease, or obligation.
Estimated Initial Investment
Name of Fee | Low | High |
Fees Related to Site Approval | $1,200 | $53,800 |
Initial Franchise Fee | $12,500 | $25,000 |
Reimbursement of expenses for Opening Team | $0 | $105,000 |
Architecture Fees (based upon utilization of national firm) | $100,000 | $160,000 |
Construction and Leasehold Improvements | $1,430,000 | $2,100,000 |
Furniture, Fixtures, Equipment and Other Fixed Assets | $775,000 | $925,000 |
Audio Visual Equipment | $275,000 | $425,000 |
Computer POS System/ Kitchen Display Unit | $28,245 | $50,520 |
Office Equipment and Supplies | $6,000 | $13,000 |
Sports Memorabilia | $12,500 | $26,500 |
Signage and Graphics (excluding pylon or monument signage) | $43,000 | $100,000 |
Training Expenses | $15,000 | $40,000 |
Initial Inventory | $15,000 | $19,000 |
Insurance | $14,400 | $48,000 |
Additional Funds – 3 months | $100,000 | $150,000 |
Rent | $7,500 | $40,000 |
Lease and Utility Security Deposit | $10,000 | $20,000 |
Grand Opening Advertising | $12,500 | $12,500 |
Liquor License | $5,000 | $500,000 |
Professional Fees | $20,000 | $70,000 |
ESTIMATED TOTAL | $2,882,845 | $4,883,320 |
Other Fees
Type of Fee | Amount |
Royalty Fee | 5% of gross sales, subject to applicable incentive program. |
Advertising Fee | 3.75% to 4% of gross sales and 1.875% of gross sales for non-traditional locations. |
Loyalty Program Contribution Payments | Currently 2.2% of loyalty program sales. |
Audit Costs | Cost of audit. |
Learning Management System Fee | Currently $60.99 plus tax per sports bar per year, but may change depending on number of Buffalo Wild Wings sports bars participating. |
Annual Convention Registration Fee | Currently $550 to $1,000 per person. |
Contactless Payment Fee | The amount we specify, currently up to $35 per month. |
Transfer Fee | $12,500 (For family transfers: $1,000 plus costs and expenses not to exceed $12,500.) |
Co-op or LMG Contribution | At least 0.5% of gross sales. |
Renewal Fee | $20,000, and then-current initial franchise fee for non-traditional locations. |
Reinspection/Re-evaluation Costs | The franchisor’s costs to re-inspect the sports bar. |
Interest and Late Fee | 18% per annum or the maximum rate allowed by law, whichever is less, plus $150 for each delinquent report or payment. |
Supplier Evaluation Costs | Actual costs of the inspection and evaluation. |
Commercial Insurance Costs | $30,000-$120,000 for annual premiums, plus the franchisor’s costs and fees. |
Indemnification | Will vary with the circumstances. |
Relocation Costs | The franchisor’s reasonable costs relating to the franchisor’s relocation. |
Attorneys’ Fees | Will vary with the circumstances. |
Deidentification Costs | Will vary with the circumstances. |
Liquidated Damages (under Area Development Agreement) | Balance of the initial franchise fee plus $50,000 for each undeveloped Buffalo Wild Wings sports bar. |
Menu Database Support | $300 to $420 annually (per sports bar). |
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