Crossing the parameters of expected widespread U.S. economic growth, the restaurant industry remains a powerful part of American culture and excursion. With a year ahead for the franchise restaurant industry forecasted to surpass expectations, how are franchisees promoting team coordination among employees and management staff?
As part of a 2013 projection, a solid 10 percent of the U.S. workforce will serve in the restaurant industry, which includes 13.1 million people whose daily lives and livelihood are bound up with this major franchise industry segment. It is true that employees are the everyday faces of a brand and how they interact with that brand and loyal consumers visiting a restaurant will impact how the brand and specific franchises develop with time. So how are franchises developing employee interests and investing in their crew for the long haul?
Focus on Personal Development & Diverse Employee-Customer Interaction
2012 saw much growth for the Quick Service Industry across the globe jumping into new markets including Eastern Europe, Germany, Singapore, and Vietnam to name a few, and increased interest in multi-lingual outreach toward Hispanic populations was underway and continues to influence how restaurants expand and relate to not only customers but employees especially in such diverse business markets. With so many language barriers being shattered as people trot the globe and franchises venture around the world, investing in employee language skills has proven a great way to promote expansion and self-development interests in the restaurant industry. Yum! Brands is one franchisor that provides options for employees to acquire language training at lowered rates, making it easier to bridge the gap between cultures across the globe, and introducing employees to a new way of viewing their own personal assets in the business world. This involves over 20 languages and English training for second language English speaking employees as well as diversified language skills for native English speakers working in a multi-lingual setting within the U.S.
Another major franchisor, Chick-fil-A, boosts employee morale and involvement with a number of scholarship offerings to support higher education goals among employees, which has proven its value over time. This leads to an even greater degree of motivation among employees, devotion to the brand, and a broad base of progressively achievement-focused employees who go on to develop their own career and eventually give back to the brand, two positive effects of promoting individual excellence among employees.
Restaurant sales and employment rates are positioned for a growth spurt in 2013, with sales calculated to advance beyond anticipated outcomes for the fourth year in a row, at an estimated 3.8 percent higher than 2012. This is also coupled with an estimated 2.4 percent boost in employment for the industry. As 2012 closes out soon to welcome 2013, restaurant industry shifts will certainly continue to reflect these global expansion trends and growth that is build on and furthered by employee well being in U.S. markets and beyond.