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Community Focus at PostNet : International Brand Making Headlines

From 1993, PostNet has brought franchising across North America and around the globe, with over 700 locations in business all over the world and growing.  Some of the latest noteworthy developments of this ever expanding business include a new U.S. based development in the Vienna area of Virginia giving back to the community, adding to the more than 300 locations across America, and CEO Steve Greenbaum’s appearance on “Undercover Boss” via CBS Network.

With 30 years’ worth of experience in the digital marketing and printing industry as well as over 20 in the franchising industry, PostNet has much to celebrate in its ever widening clientele and partnership.  The emphasis on small business support establishes the real value that this global company offers to local communities and economies.  Each franchise partner operates on a small scale, and through this offers informed and experienced support to fellow small businesses looking for efficient ways to market their brand and services.

Within the surrounding Vienna, Virginia area are plenty of small businesses, and new owner James Cudney opted to invest in the community in which he and his family lives to offer much needed services.  The investment into the PostNet brand is not only a partnership focused on personal profits.  This location is offering up to five percent of weekly sales to support local non-profit organizations, from a number of educational facilities, in addition to sport and service oriented clubs, all throughout the Vienna area.  Keeping the local based services streaming back into the community is a proactive way to support local businesses and beyond.

In a similar fashion, the opportunity to appear on “Undercover Boss” allowed CEO Steve Greenbaum to connect with owners and employees on the local level.  A visit to PostNet locations in Las Vegas, Nevada and the Bronx area of New York City led to inspirational moments for PostNet partners who have helped to build the brand in their local area, regardless of their own personal challenges.  Airing toward the end of 2012, this episode featured Greenbaum in disguise, experiencing what it takes to run a PostNet location from the ground up, along with the various complexities that franchisees face.  Greenbaum was able to assist both locations’ owners professionally and personally, all while learning a number of valuable lessons himself.  Revealing the value of stepping in to experience the ins and outs of franchising from an alternative perspective, an opportunity broadcast for the world to see and made possible through this TV series offers an even more insightful spin on the PostNet company ideology.

Emphasis on personal involvement and concern for local businesses around the globe has allowed this brand to expand in amazing ways with continued growth in a much needed industry.  With an aim to make other businesses stronger and better able to grow, PostNet brings the kind of tools that are necessary to succeed, with a number of web creation support tools, marketing and branding support, and logistic essentials that make running a business possible.  Beyond these services is an international brand making headlines for its local and global interest in the wellbeing of communities, which is what keeps successful businesses relevant and integrated with their local region.

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