These days, every penny counts. The days when a business could throw money down the drain are long gone. If anything, businesses must strive to make their money they go further than ever before, which is why we’re offering a very simple, but essential money-saving tip today to franchisees. Franchising Times has a thought-provoking story on an unexpected place to save money: the post office. Did you know that the United States Postal Service offers discounted rates on pre-sorted mail? Mastery of this seemingly-trivial subject can save a business lots of money down the line, according to Joel Vogel, the author of the piece.
Vogel provides this obscure tip on ‘saturation mails’:
“A saturation mailing needs to meet certain requirements set by the USPS. For example, the mailing must be addressed to at least 90 percent of residents or 75 percent of all mailboxes on a route.”
But the beauty of a saturation email is that you don’t have to carpetbomb neighborhoods with your post. You can specifically target a range of demographics including ZIP code, route number, city, average income, average home value, average age, and percentage of homes with children.
And best of all you can do this for as low as .139 cents per stamp. Certainly franchises that rely on mass mailings need to implement this advice to save their business money. For franchises looking to draw in new customers, this is certainly an attractive, and cheap, advertising tactic. Mail is still a hugely reliable way to reach new markets.
It’s seemingly a simple tip, but for many franchisees the mail can deliver big results.