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Dual Support in Business: Family Franchises

Many franchise businesses started by immigrant families moving into the U.S. experience success. When the business concept is in demand in the demographic area, families can bring something special to the local region. Such is the case for a Caribbean inspired bakery and grill located in the Bronx, supported by the work of Jamaican born siblings who had emigrated years earlier throughout the 70s and 80s.

By taking their father’s bakery concept and expanding the idea as a team, the family has created the basis for Golden Krust. With franchising opportunities available, the family keeps the groundwork of the concept stable while adapting certain menu items to local tastes, bringing foods many emigrated Jamaicans will remember and enjoy, as well as locals interested in the authentic Jamaican flavors, such as curries, stuffed pastries with assorted meats and vegetarian choices, scotch bonnet peppers, plantains and directly imported Jamaican produce to benefit farmers.

The beauty of family franchising such as this has the added benefit of putting customers at ease. Family run operations can gain from a stable and warm environment, a traditional affair that respects ties between individuals supporting one another, and this tends to make family run businesses appealing for a strong client base when franchise locations multiply. It is also this dynamic part of family business that often supports generational transitions.

A family mission to share a special food concept with consumers and franchisees requires streamlined coordination between family members. Continued loyalty to the team and the brand in any such franchise development is necessary, while integrating the different talents, backgrounds, and strengths of each person. Learning which weaknesses must be accommodated and when certainly requires consistent review and attention.

Running a family business and the different pressures involved are not new to the industry of franchising. Families interested in franchising must consider whether their family relationships can withstand the rigorous demands of operating a business. Statistics reveal that a large portion of businesses in the U.S. are run by families and over 75% of new jobs are created by them each year. This highlights the strong productivity and engaging nature of entering into business with close relatives.

With so many business workmates rubbing shoulders on the job and in the family environment, clearly defining how the franchise business operation will run and when to focus on family life vs. business life is a key part of maintaining balance. Planning ahead is critical, including family goal assessment, both inside and outside the business, outlining an employment policy, managing expectations, and realizing that learning along the way is part of the process.

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