Flip Flop Shops is one of the most interesting franchise concepts to come around for awhile. It is, of course, a shop that sells flip flops. But Flip Flop Shops also boast an emphasis on sustainability and a freshness in franchise thinking borne of past experience with Moe’s Southwest Grill and Coldstone Creamery.
Flip Flop Shops CEO Darin Kraetsch recently sat down for a very candid interview with franchising website Blue MauMau. Flip Flops Shops had taken a bit of criticism on the Blue MauMau site and Kraetsch used the interview as an opportunity to answer the critics.
He offers many interesting observations, including:
The reality is that in specialty retail, when you have a core focus that you spend all your energy being great on, then I think the tendency is that you provide a very good retail experience. We are not trying to be all things to all people. The inventory is easier to manage because you are only managing one product line. You aren't managing flip-flops, T-shirts, beanie babies and cotton candy. The number one reason people are considering flip-flops is because of their incredible popularity and the fact that we are a shop that focuses on one core product. The cost of entry is relatively low compared to other retail opportunities such as, for example, food franchises.
Kraetsch finishes with this thought:
I hope you respect the fact that we cared enough about our brand, our reputations and most importantly our franchisees to contact you directly with our thoughts as opposed to hiding and hoping it would pass. Let’s put it this way, since we have started Flip Flop Shops, we all sleep very well at night, first time in many years.