Searching for a consolidated source to research this past year’s food franchise trends? Franchise Direct brings you industry analysis of 60 franchise concepts accessible in one central location with the Food Franchise Industry Report 2012, now available online.
Comprising an incredible one third of franchise establishments and as part of an industry daily creating nearly $1.7 billion in the United States, food franchises are definitely worth watching, whether you are a new or potential franchise industry professional.
Strong technology trends highly influence food franchising, with simplicity and customization perks uniting mobile technology and franchise business. Technomic executive vice president and restaurant analyst Darren Tristano shares this point on generational shifts: “Flexibility and customization is very important to Millennials (those born between the early 1980s and late 1990s).” With each passing year franchises as a whole are realizing the great importance of technology in everyday life. Food franchises have responded by increasingly the use of mobile applications in 2012 and a greater availability of video and purchasing apps that bring mobile lifestyle trends to the forefront of commercial practice.
So what franchises are expanding throughout 2012 and beyond? At least 70 franchise brands offer smoothies on their menu and over 80% of Americans are coffee consumers, which means it is no surprise that the smoothie and coffee industries continue to grow as central figures for American consumers. In addition to these two sectors are vending machine franchises which have seen an increase in expansion because of their greater accessibility features for Americans short of time and mobile. The report goes into greater details on emergent and time-honored industries experiencing an upsurge, which also includes food-gifting franchises which are expected to reach over $11 billion in total sales for 2012.
Two more industry giants to watch? Dating back to the 1940s, pizza and ice cream eateries are a major part of American dining culture and now customization of product offerings to an even greater extent and newly created atmosphere and interior design for patrons are two exciting trends, both of which are influenced by technology and patrons interested in healthier eating. Additionally, though affecting both full service and fast food industries in general, healthier eating concepts are maintaining a growing influence on the product offerings of a variety of food franchises. Growing consumer awareness and new legal shifts have inspired production and menu adjustments throughout the food service world. Read the full report here >