What distinguishes one franchise from another? The success of franchise systems and franchisees is dependent on training. The performance of franchisees, whether brand new to franchising or experienced, is directly linked with the quality of the training process.
Franchisors have a powerful incentive to provide ongoing excellent training: the need to maintain the integrity of the franchise system, and the brand itself.
A network of support comes along with the opening of a franchise. When a franchisee enters into a franchise agreement they are agreeing to participate in training procedures, support the training process, and every step of the way a franchisor is available to discuss challenges or new ideas.
The freedom to manage a franchise location is a rewarding privilege which is directly linked with the training process. How well franchisors deliver this aspect of the franchise agreement will determine the overall success of the franchise system.
Potential franchisees are welcome to explore franchising opportunities regardless of previous franchise experience. Franchisees may expect the following in a training program:
- access to an operation manual containing details that may involve leasing a location, bank account establishment, hiring employees, legal liabilities related to running a small business, standards of performance, and other important aspects of running the franchise location
- hands on training in a model franchise to simulate management requirements
- training sessions with management personne
- training sessions that cover important details not explicitly expressed in the manual (critical for the success of new franchisees in particular)
Such aspects of training provide franchisees the opportunity to pose questions, delve far deeper into what may be unknown, and get to know the heart of the franchise system.
Over time, the quality of training a franchisee receives and their level of preparation is made evident through their performance when managing daily operations without interference. With this in mind, an examination process highlighting the topics developed during training is critical for feedback.
Franchisees completing examinations are able to assess their own understanding of the franchise and whether the training received was adequate. This is a powerful tool that franchisors use to evaluate training policies and decisions. The result is often greater awareness for both franchisors and franchisees, improving the franchise industry overall in its ability to assist new business owners.