In the latest edition of the Business Insights series, we noted the positivity of franchisors and entrepreneurs at the IFA Convention in San Diego. It’s encouraging to see that sentiment affirmed at a grassroots level. A recent poll conducted by the website Franchise Business Review says that franchisee satisfaction continues to remain high for many.
For the last four years, Franchise Business Review has been conducting surveys of owners of franchises brands. This year, over 400 of America’s leading franchise brands were polled, including the likes of Church’s Chicken, FastSigns, Heaven’s Best Carpet Cleaning and Home Instead Senior Care.
Thousands of franchisees were surveyed on issues ranging from training and support, system quality issues, franchisor relationship, financial opportunity and overall satisfaction. Franchise Business Review found that 115 franchise brands are experiencing very strong franchisee satisfaction.
Given the economic situation, it’s very important to see the optimism that is holding at the top of franchising also running strong at franchisee level. This is highly assuring as more and more entrepreneurs search out new business opportunities.