Seasonal changes affect franchises around the globe, and likewise franchisees are finding ways to skirt weather changes by supplying services and products that keep consumers returning regardless of the season. In the aftermath of hurricane Sandy, business owners affected by this storm know all too well the affect that seasons have on business.
Here are a couple brief tips for franchisees facing seasonal and weather related challenges.
- Expand Services & Alter Products
For franchisees who wish to maintain a steady stream of business throughout the year, bringing new products and services on board can be just the shift toward greater year round business stability. This can mean that during warmer weather months, food franchisees offering cold food based products can then shift to alternative offerings in winter months, developing a menu that is seasonally focused to target the changing seasons. Be creative and consider what alternatives your community may enjoy during various seasons.
This is an advantageous modification for franchises offering specific services to clients who return annually, such as tax service franchises assisting during tax season, or light service franchises assisting during holiday season. By incorporating alternative services, such as insurance services needed year round or landscape lighting services, some franchisees are experiencing success by maintaining the same client base, employees, and a more consistent business set up that keeps clients returning. This has been the case for Fiesta Auto Insurance and Tax Services, a franchise that incorporates alternative insurance services for the benefit of year-round clients.
- Take Time to Plan for Backup
After a hurricane hits and a number of businesses are unable to keep their doors open, the advantage of back up plans long since implemented is immediately seen. Even simple additions to a franchise location such as adding an alternative means to access internet services should power outages remove cable access is practical, and can keep marketing and email updates current. Some of these tips helped businesses in New Jersey to get up and running again within a week after hurricane Sandy, including Retro Fitness and Let’s Yo frozen yogurt franchises.
By planting the proverbial business eggs in various baskets, such as using certain out of state services should a disaster strike, businesses can also consider key ways they must maintain stability in a disaster and strategically put those options into place. Invoicing and billing can be one such service that is maintained outside of a disaster-prone area to keep all changes current and consistent despite local conditions.
When franchise locations rest in areas where natural disasters may strike, investing in alternative energy sources, such as generators, is a beneficial proactive step. By preparing in advance, franchises can maintain a semblance of normalcy during challenging weather situations, which is something customers can truly appreciate after the storm has calmed. This allows businesses to keep running while regular energy grid system repairs are made.