Franchising is the real economic stimulus plan, CEO says
March 26, 2009
“Franchising is the real economic stimulus plan,” Dina Dwyer-Owens, CEO of the Dwyer Group and incoming IFA chairwoman recently told Franchise Direct.
Ms Dwyer-Owens sat down with Franchise Direct at the IFA convention in San Diego, and in this video interview, gives a wide-ranging interview and offers her thoughts on the positive state of franchising and the continuing relevance of the IFA, amongst other things.
There is a seemingly endless debate going on about how to stimulate the economy, but Ms Dwyer-Owens has a clear idea about the best way to get the nation’s finances back on track: franchising.
“We’re creating jobs, we’re creating businesses. Franchising is about stimulating our economy,” she says.
This isn’t just wishful thinking. Ms Dwyer-Owens quotes a PriceWaterhouseCoopers report that shows that franchised businesses outperformed non-franchised businesses during the last economic downturn, the four-year period after the 9/11 attacks.
And despite the economic hardships of the moment, Ms Dwyer-Owens is confident that franchising will quickly rebound and guide the rest of the economy towards a path of success.
“I think it’s going to be positive at the end of the year. We have some members who are struggling, but they have an optimistic outlook. The IFA is going to provide some incredible things to get them through this challenging time.”
As Ms Dwyer-Owens clearly demonstrates, franchising is an important lynch-pin of the US economy, and is primed to succeed as other businesses struggle. Learn more about the many different opportunities available in franchising today with Franchise Direct.