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Get closer to the IFA Convention with Franchise Direct

One of the biggest events on the franchising calendar starts this weekend at the Manchester Grand Hyatt, as the International Franchise Association’s 49th Annual Convention gets underway. No one will bring you closer to the event than Franchise Direct, one of the world’s leading portals for franchise opportunities. From February 14-16, our multimedia team will be on the convention floor, producing video reports for our website that provide a first-hand look at everything happening at the convention.

For anyone with even a passing interest in the franchising industry, the IFA’s Annual Convention is one of the highlights of the year. Since franchising constitutes such a wide range of business interests, it is a truly unique experience to witness the wide world of franchising together under one roof. Unfortunately, not everyone can make the trip to San Diego. But don’t worry if you can’t attend. Franchise Direct will be there, bringing the IFA Convention home to you.

Starting from Saturday, we will be posting daily updates from the IFA Convention on our franchise blog. A daily video report will provide you with a sense of the atmosphere around the Hyatt, while featuring interviews with a number of attendees inside the convention.

The IFA Convention is always blockbuster event that generates huge interest from the world of franchising and beyond, and this weekend’s gathering will be no different. The main event of the weekend will undoubtedly be a speech by former President Bill Clinton. The 42nd President will be delivering the Opening General Session address, which will deal with the convention’s theme: ‘Franchising: Building Local Communities, One Business At A Time’. But there will be so much more happening at the convention---everything from conferences to summits to workshops. If you can’t attend the summit or are too busy with various engagements in San Diego, let Franchise Direct be your eyes and ears during the weekend.

Starting from Saturday, check out our blog for insights from San Diego. Franchise Direct’s multimedia team regularly produces outstanding video content, such as the weekly Business Insights series featuring Franchise Direct CEO Sean McGarry. You can be certain that the Franchise Direct blog will bring you so close to the IFA Convention, you’ll feel like you’re in San Diego.

So if you’ve ever been interested in owning a franchise, or are curious about what happens at the IFA Convention, be sure to check out Franchise Direct’s franchising blog. Starting from Saturday, we’ll provide a daily portrait of what happens when the world of franchising convenes under one roof.

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