As part of a collective research effort, this year’s Franchise Industry Report covers full service dining data and profile analysis of franchises, providing a breakdown of shifts throughout 2012. Observing changes in consumer preference is a major part of creating and sustaining a thriving business, the full service dining sector is a huge part of the food franchise industry.
What direction is full service dining moving into? What are some trends that potential and existing franchisees can consider for their own establishment?
Here are some of the shifts discussed in the Full Service Restaurant Franchise Industry Report.
Creation of alternative income streams
Consumption fluctuations affect businesses across the board in a variety of franchise industries. Full service restaurants have created ways to maximize service with profitability by offering appealing alternatives to consumers during such shifts. This report provides more details on how one major food franchise has invited an increase in customer presence into restaurant locations by keeping an eye on when bookings increase, when customers tend to stay longest, and for what reasons.
By observing trends in daily, weekly, and monthly sales, restaurateurs can observe when customers dine in and for how long, allowing for the creation of novel income concepts.
Creation of healthier dining options and menu changes
In recent years, healthier eating has become an increasingly prominent topic for consumers at large and also lawmakers. Across the U.S., shifts in menu options, what ingredients are on offer, and how foods are served up for the well being of patrons continues to see gradual changes with 2012 following suit. Gluten-free, allergy conscious dining has become even more prevalent and full service restaurants continue to lead innovation in this area, with new menu items introducing customers to alternatives that drive sustainable business.
Existing and potential franchisees benefit from maintaining a commitment to serving quality products that are aligned with trends that set healthy consumption into motion while increasing the appeal of dining out.
Also featured in this report are ten full service food franchises with compiled data covering initial costs, royalty fees, and information that highlights food franchise investments. For existing and potential franchisees, this report provides industry relevant material to consider for the expansion or development of franchises.