Introducing Franchise Direct's new Starting A Franchising video, an innovative look at owning a franchised business.
Not only does this brand-new video provide a real insight into three innovative business concepts, but it is one of the most informative explanations of franchising you'll find online.
Host Catherine Dyer takes viewers on a tour of a number of of growing franchises in this video. Franchise Direct has produced a number of excellent franchise videos in depth, but the 'Starting A Franchising' video is a really excellent resource on the industry.
The video begins with a detailed discussion on franchising with the president of the IFA, Stephen J. Caldeira. In his two-year stint as the head of franchising's largest advocacy body, Caldiera has watched over the continued expansion of the industry. “There's a reason why franchising has grown by over 40% in the last ten years,” he says. “It's because it works. For any aspiring entrepreneur looking at franchising, there's a long history of success.”
But this video is more than a basic franchise tutorial. Dyer also speaks with real-life franchisees and franchisors. She visits the offices of three up-and-coming franchise brands: Alloy Wheel Repair Specialists, JAN-PRO and CareMinders. You get to meet Jake Hendricks, an Alloy Wheel Repair Specialists franchisee who purchased his franchise after deciding to go out on his own in business. You're also introduced to Brad Rush, president of Jan-Pro of Atlanta, who explains what it's like to own a commercial cleaning franchise, as well as Gary Kneller, president of CareMinders Home Care, who discusses the booming home-care industry.
This video takes you deeper into franchising than the vast majority of text articles on the industry that you'll find online. You'll get statistics on three blue-chip franchise sectors, insight into three innovative franchise brands and learn exactly what it takes to own run your franchised business. This video is a must-watch for any entrepreneur. It makes the route to franchising as Direct as possible.