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Not Only Food Franchises Can Thrive Abroad

Perhaps because Franchise Direct is such an international organization - with websites assisting franchising in seven countries on top of our European site - this blog always takes a huge interest in international franchising matters.

By following the global media, you receive one general story about international franchising. That is about the international fast food franchise that is thriving in the Far East. This story is based on truth, absolutely, but it's not the whole story. There are other kinds of franchises that thrive abroad. Just consult with our Top 100 Global Franchise list.

I was struck by just how diverse international franchising can be when I read a story in the Wall Street Journal about the success of Abrakadoodle in the Far East. On the face of it, Abrakadoodle seems like a niche franchise - they provide art and creativity classes to children. In fact they were experiencing limited growth in the US and decided to look further afield. They were drawn to Asia because of the following three factors: "1) parents were spending discretionary dollars on services for their children and 2) there was a keen interest in investing in education and 3) companies and individuals were eager to invest in a solid franchise opportunity".

The move abroad has sparked a resurgence in the franchise on the whole, leading to "an increase in system-wide revenues from $3 to $5 million and has an increase in the number of franchises from 50 to 79. Franchise sales in the U.S. have also rebounded. We are on a growth path again."

It's a massive leap heading abroad, but as Abrakadoodle show, it's a risk that can often pay off.

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