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Pizza Hut’s UK expansion
Franchise Direct’s Top 100 Global Franchises has barely been published two weeks and we’re already seeing franchises competing to improve their standing for next year’s rankings.
News comes to us from the Financial Times that Pizza Hut UK are considering serious expansion over the coming months. The UK’s eminent business paper has reported that Pizza Hut UK is considering opening up 30 - 50 new units by the beginning of 2010.
“Delivery has been a very successful part of our business over the past 12 months or so,” said Jens Hofma, head of Pizza Hut UK, told the FT.
“Clearly, the economic situation has caused customers to dine in more often and resort to pizza delivery. So this is definitely a sector which is in strong growth.
This is interesting on a few levels. For one, it backs up all of our statements about the state of the pizza franchise industry, which we published in our inaugural franchise study.
At the same time, it backs up the foundation of our Top 100 Global Franchise study, which claims that the franchises that are expanding internationally are best positioned to thrive in this struggling.
It will be interesting to see where Pizza Hut finish on next year’s list.
This is a good strategy. With pizza consumption up due to economic conditions this should allow their numbers to grow nicely in the UK.