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Report from The Franchise Show in London

With the IFA Annual Convention in full swing in San Diego, it’s worth pointing out that the franchising world extends beyond America. Franchise Direct was present in London recently for The Franchise Show in London and it was another blockbuster event.

Marie Maurice - FD Customer Services ManagerTaking place at the massive Excel centre in London on February 6th and 7th, the Franchise Show brought together franchisors and franchisees from all over the world. There were over 100 exhibitors on hand, with the cream of UK franchising, a few master franchises and some Americans franchises as well. The event was also open to the general public and provided a great opportunity for those curious about franchising industry to learn more about the industry

Mark Scott - Natwest, Sarah Jones & Liz Guilford - Antal & Brian Rogan - FD Sales DirectorFor Franchise Direct, the event was opportune time to get closer to the franchising community, and in particular, showcase our fantastic interactive capabilities. Visitors to the Franchise Direct stall were given a chance to interact with the Franchise Direct website and see firsthand how our range of video podcasts and franchise videos work. We got great feedback on our website and a number of visitors discovered an outstanding and innovative way to promote their business.

Brian Rogan - FD Sales Director, Fiona Corallini - Arc Media & Sandra Pender - FD Team MemberFranchise Direct also held a draw among franchisors for a free six-month platinum interactive pack. Dozens of franchises entered, with Antal ultimately winning. We hope this interactive pack will provide Antil connect witha number of new franchisees.

Overall, the weekend was a great opportunity to network. Thousands of people were in attendance and there were a wide range of informative seminars to take in. All told, franchising conventions, as we’ve been learning first hand in San Diego and London lately, are inspiring places for getting closer to the world of franchising.

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