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Why are women and franchising an excellent combination? Statistics continue to show that more and more women are turning to franchising for career prospects in various fields, and franchisors are seeking them out.  Reasons for this include key ways that franchising suits women, flexibility and opportunities outside of a 9-5 career, and increased incentives for entrepreneurial minded individuals to invest in their future differently.

The increase in information specifically available to women franchise professionals is much needed, and Franchise Direct offers the Franchise Information Center with a section devoted to females in franchising.  Some of the key resources women need when entering or navigating the franchise industry involve financing and support while developing their enterprise.

The Women in Franchising section includes a breakdown of financing and assistance resources, including government agencies and associations focused on supporting female entrepreneurs, whether entering franchising or opening a small business.   Familiarity with the legal aspects of running a business is invaluable and mentoring/training programs are available to women, to better prepare them for building and sustaining a healthy business that acquires a fair presence in their particular market.

Speaking with other female business operators that decided to take the plunge into franchise investment is a great way for interested potential entrepreneurs to step into the shoes of others and learn more about the everyday routines that make a business thrive.  Case studies and insider tips are valuable for this reason.  Women interested in franchising can connect with Colleen Hopkins, a Zoup! franchisee who shares her story of opening a franchise, and read up on ten key points for women entering franchising, straight from the minds of successful female franchise operators.

Now more than ever women need trustworthy information and resources that they can rely on to better understand just how compatible franchising is with the lives of women and the ins and outs of franchise industry opportunities.  From home-based options allowing women to set their schedule and work from home, to operating franchises in hundreds of sectors suited to their unique interests, talents, and investment potential, the franchise world is full of potential for women who choose to investigate further.  Many simply have not yet been exposed to the variety of opportunities that exist.  Franchise Direct invites women interested in franchising to explore this section of the site dedicated to their self development.

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