America's #1 Franchise Directory, Trusted for Over 15 Years

The Power Of Groupon

We love keeping you up-to-date on the latest social media trends and its usefulness to franchises, and we’ve just learned about Groupon, which seems to be a game-changing marketing tool.


Every day on Groupon, subscribers are offered special low-cost discounts that can be of great value to customers. As QSRweb reports, Groupon has just launched sites in three more cities, meaning it active is cities in 150 cities worldwide. Franchises like Dairy Queen have already used the website to drive customers to their stores. If you spend enough time on the site, you can see the value of the site to consumers. There are huge and exclusive savings on offer here.


"The value to a QSR is they obviously have a lot of competitors, so it reminds people that they're there. It's a nudge to do something they wouldn't necessarily do," Julie Mossler, consumer marketing manager for Groupon, told the website.


She adds that there is added value for food franchises as their products tend to be cheaper, and thus more eye-catching in the midst of other high-end products.


When you see on the bottom of the website that the site has already saved users $338 million via the sale of nearly 8 million coupons, you can sense the genuine interest in the site.


But, as the article mentions, working with the site isn’t without its own interactive challenges. Offering a discount on Groupon means dealing directly with the commentary of the site’s users. If consumers think a deal isn’t great value or if they have any problems with the service at large, they won’t hesitate to let you know. But handling such commentary is an essential give-and-take in this brand new marketing world, and you'd have to say the pro's of partnering with Groupon outweigh the con's.


For the right franchise (and you don’t have to sell food), Groupon is fascinating tool for the future.

comments powered by Disqus

Your Request List

You can add items by clicking the "Add to Request List" button or checkbox when you find something you're interested in.

You may add up to 15 items to your Request List

Your request list will follow you around the site.

When you are ready to complete your request for free information, click "Submit" in your Request List.

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

You may only enter 15 items in your Request List.

To request information from your selected companies, just fill in the form and click "Submit".

OK, got it

Request Info From:


Your List is Empty

You can add items by checking the "Request FREE Info" boxes.

* indicates required field

Optional Information

Join our mailing list!

We share your information only with your selected franchises.