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Many people are curious about franchising, but purchasing a business can be such a daunting proposition that few know where to begin.

Google is the first place many people start. It was where Demetra Navab Talghani began for her article this week on franchising in the Kansas City Star. Talghani writes a column for hybrid moms in the paper, and recently dealt with the question of mothers researching information on buying a franchise simply by doing some research on world’s favorite search engine.

She admits to being amazed by the sheer amount of information on franchises, but did find some valuable information on a franchise portal called Franchise Direct, "which easily allows you to search through their franchise directory containing listings of opportunities divided by industry, investment and location. Franchise Direct lists many low-cost franchises that require minimal investment but are among the most profitable franchises offered today."

Talghani goes on to recommend a number of low-cost franchises that would interest women. We wholeheartedly agree with her call for mothers to start their own franchise:

"Mom's are a driving force in the economy blending people skills with organizational mastery and multi-task, the same skills of a successful entrepreneur," she wrote.

Of course, women, and mothers in particular, who are serious about purchasing a franchise should start their search with Franchise Direct.

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