It’s holiday shopping season, and undoubtedly you’ve been hearing a lot of advertising jingles.
Merriam-Webster defines a jingle as “a short verse or song marked by catchy repetition.” Companies often use jingles to differentiate themselves by highlighting their brand specialty, perhaps related to their prices, products, or some other specific selling point.
All industries use jingles and they are even more prevalent in industries were competition is intense, such as the food industry, which is the largest franchise sector per number of units.
One mark of a great jingle is staying power. Nevertheless, consumer preferences and advertising regulations change over the years and it is not uncommon for companies to keep several jingles in their advertising repertoire.
Highlighted below are eight specific franchises and some of the most influential jingles used since the advent of broadcast TV, as cited by advertising professionals.
1. AAMCO – “A-A-(Beep)-(Beep)-M-C-O”
All commercials for the brand conclude with the sound bite “A-A-(Beep)-(Beep)-M-C-O”. It promotes the business they are in—auto maintenance and repair—and at the same time the spelling of and thus remembrance of the franchise name. The sample commercial is intended to inform consumers of a developing market need and how the franchise delivers on that need.
2. Chili’s – “I Want My Baby Back Ribs”
This jingle from Chili’s has experienced the same popularity as certain songs on the Billboard charts over the years. In addition to studio talent, the company has employed musical acts and TV casts from popular shows for advertisements to enhance exposure. This TV spot is such an example, featuring the band *NSYNC.
3. McDonald’s – “Have You Had Your Break Today”
McDonald’s has used many jingles over the years, including “I’m Lovin’ It” and “Do You Believe in Magic”, among others. “Have You Had Your Break Today” is one of the fast food chain’s most iconic and successful. The mid-1990s campaign was an update of the company’s long-running campaign, “You Deserve a Break Today”.
4. Ace Hardware – “Ace is the Place...”
“Ace is the place...” was a descriptive jingle to concentrate in consumers’ minds the varied services they can expect when visiting Ace stores. Commercials such as the sample provided usually ended with the phrase “...the helpful hardware man” which was later modified to “...the helpful hardware folks” for gender neutrality.
5. Subway – “Five Dollar Footlong”
As an offshoot of a sales idea from a franchisee, this jingle clearly states the promotion to consumers, which was originally supposed to end. It was eventually modified instead to become a regular part of the chain’s menu due to its popularity. Instead of any footlong sandwich of the customer’s choosing offered for $5, Subway began offering certain sandwiches for $5.
6. Hertz – “Let Hertz Put You in the Driver’s Seat”
When the car rental industry began, advertisements aimed to reveal all the ways a car rental franchise could benefit customers. Enter Hertz with their 1960s commercial featuring the jingle “Let Hertz Put You in the Driver’s Seat”.
7. Stanley Steemer – “Call 1-800-Steemer…”
Simple, clean and effective, the jingle for Stanley Steemer integrates a service hotline phone number for easy recollection with a message that places them as a leader in the field of carpet cleaning. Like Chili’s, Stanley Steemer has used many different interpretations of the jingle.
8. Edible Arrangements – “Make Life a Little Sweeter with Edible Arrangements”
As the food gifting franchise says on its YouTube channel, “In the World of Edible Arrangements, life is a little brighter, a little happier, a little... sweeter. And you'll find that sweetness in every bite!”