It’s no surprise that home-based franchises are one of the most popular franchise investments. They offer new franchisees an excellent and affordable start-up with minimal risk and the option of maintaining other work. With the recession, we’ve witnessed real growth in this sector, as entrepreneurs have been turning to business opportunities with lower overhead and higher yield.
But what does a home-based franchisee need to know to be successful?
James Stephenson has just written the Ultimate Home Based Business Handbook. It’s an deeply-knowledgeable book that tells entrepreneurs everything they’ll need to know for getting their home-based franchise off the ground. We hope to be reviewing the book in the near future, but in the mean time, here’s a brief excerpt from the Home Business Musts section.
Do what you enjoy.
What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don't enjoy what you're doing, in all likelihood it's safe to assume that will be reflected in the success of your business--or subsequent lack of success. In fact, if you don't enjoy what you're doing, chances are you won't succeed.
Take what you do seriously.
You cannot expect to be effective and successful in business unless you truly believe in your business and in the goods and services that you sell. Far too many home business owners fail to take their own businesses seriously enough, getting easily sidetracked and not staying motivated and keeping their noses to the grindstone. They also fall prey to naysayers who don't take them seriously because they don't work from an office building, office park, storefront, or factory. Little do these skeptics, who rain on the home business owner's parade, know is that the number of people working from home, and making very good annual incomes, has grown by leaps and bounds in recent years.
There’s 23 other tips here.
Also, if you’d like to buy the book, which is published by Entrepreneur Press, follow this link.