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Timing In Franchising

As the US economy continues to improve, certain sectors will soon be feeling a positive impact.

If you’re considering franchise ownership, your timing may be just right. Don’t kid yourself; success has a lot to do with timing .

There’s one industry that’s gearing up for an improving economy, and if your strengths lie in outbound sales and marketing, you may want to consider it.

The sector in franchising that I’m referring to is the employment and staffing industry.

As small businesses in your area of the country start to get busier, they’re going to be hiring. Not all of their hires will be of the full-time variety. Some small business owners are more cautious than others, and they will be the ones that will be hiring temporary workers, before they go out on a limb (in their own minds) and hire full-time staff.

There are franchise businesses that are in the business of helping small businesses find part-time employees. We feature several of them in our franchise directory.

As the owner of a staffing business, small business owners who need employees don’t just randomly come to your door; you have to go out and create a business relationship with them first. A staffing business is an outbound sales type of business. You’ll be in and out of your car a lot. You’ll join the local Chamber of Commerce, and you’ll get involved with all sorts of networking activities at the local level.

There’s lots of competition, too. But it’s ok. I’ve worked with staffing franchises before, and have even helped a few people get into staffing franchises. One important thing that I learned about the industry has to do with having lots of competition; you sometimes end up working with your competitors. As the owner of a staffing franchise, you probably won’t be able to fill all the positions that your clients need. That’s where your competitors come in; they can help you fill these positions. (Of course, they’ll be calling on you to do the same for them.)

Bottom line is this; if you’re outgoing, like sales, and are really good at building relationships, your timing may be right for exploring franchises in the staffing sector. Go to our franchise directory, and request information from some of these franchises. One of them could be right for you. (This post was written by The Franchise King®, Joel Libava. Joel is the King of straightforward franchise information, and a strategic marketing partner of ours. You can find him at

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