It's fair to say that franchsing empowers female entrepreneurs. While something like a glass ceiling still exists in the corporate world, franchise ownership gives both women and men the reins to a business of their own. The drive, ability and business knowledge of the entrepreneur will decide whether or not it succeeds. In franchising, gender is a secondary concern.
But not only does franchising embolden female entrepreneurs with certain freedoms, in many ways, it is perfected suited to the business abilities and life experiences of women. Two recently-written articles back this theory beautifully. Firstly, over at Business News Daily, Catherine Monson, CEO of FASTSIGNS (and someone who's soon to feature on the CBS TV program 'Undercover Boss') to talk about the role of franchises in their system.
"They can tap into the group intellect that is inherent in a franchise and learn and share information from other franchisees and the franchisor. I think that women like being able to tap into the power of the brand and proven business model to make their own success of their business and control their own destiny," says Monson in the interview.
In a different story more focused on franchising than entrepreneurship, Melinda Emerson of the Small Biz Lady website outlined a number of the reasons why female entrepreneurs are better:
- Women play multiple roles in a day
- Women are better delegators
- Women are willing to ask for help
- Women are better equipped to make big decisions
- Women are better communicators
Check out the article to understand why each of these points matter. Put these two articles and you get a really clear sense as to why women are turning heads in the franchising industry. They have all the skills. They just need a franchise partner.