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The Importance of Training in Franchising

The importance of training in franchising-1


In order for franchisees to be successful at running their business, they need well-organized and correctly structured training courses.

This is a key issue that potential franchisees need to ask the franchisor about before an agreement is signed. However, the good news is that over the past ten years, the vast majority of franchisors have put in place a start-up training program. Therefore, it comes down to the quality of training on offer and there are a number of subjects that people thinking of buying a franchise should find out about as part of the decision making process.


The importance of training in franchising-2It is essential that franchisees know the basic details such as the contents of the initial franchise training course, whether learning materials are provided, how much management training is given and what ongoing training development programs are available once the franchisees are established, including any refresher courses.

In addition, the initial course needs to be long enough to give people sufficient time to learn the necessary business methods and requirements. However, just because a course lasts longer than those provided by other franchisors in its sector does not automatically mean it will be more beneficial.


Potential franchisees are advised to obtain more detailed information so that they can be confident the training available will give them every chance of doing well.

For instance, will they be taught about how to handle a marketing campaign and any financial issues which arise in addition to managing the unit and obtaining and selling the product or how to carry out the service?

The amount of training franchisees will need to provide their staff with, including the tools and training techniques given to help them, and the franchiser's training courses workers can go on should be made clear during initial training.

Potential franchisees should try to find out the background and qualifications of the people who conduct the training to ensure that they have the relevant experience.  This information is commonly found in the franchisor's FDD. Incoming franchisees should also research the success rate of any external course(s) run by specialist organizations in business management skills that in many cases make up part of the training program.


If franchisees take the time to explore the vast majority or all of this information, it will be much easier for them to spot the difference between excellent and average training programs.


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