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Pet Franchise Industry Overview

Pet Industry Overview

 

Size of Market

According to the 2009/2010 National Pet Owners Survey, 62% of households in the U.S. own at least one pet, which equates to 71.4 million homes across the U.S1. The pet owning population grew from 51.7 million households to 71.4 million households between 1998 and 2008. This growth of 38 % means the population of pet owners has outpaced the population of US households.

 

 

The following depicts the number of people in the U.S. that own a pet over the last 10 years (in millions)2:

Graph of the number of people who own a pet US

 

 

Woman-with-cat-and-dog.JPG There has been strong growth across the pet industry as pets are playing a more important role in peoples’ lives. Pets are a source of love and comfort that many people desire. In this fast paced society more people focus on their careers and less on having children or are waiting until later in life to have them. Pets are taking the place of children and their owners are generally referred to as “pet parents”. Also, as the baby boomer generation ages, pets are filling the gap left by departing children.

Bob Vetere, American Pet Products Manufacturers Association COO and Managing Director said:

 

"The strong growth in the [pet-care] industry demonstrates what an important role pets are playing in the lives of Americans. They have become a part of the family. Spending across all sectors, from pet food and veterinarian care to toys and treats, reflects what lengths we are willing to go to for our pets. "

 

 

The graph depicts the number of U.S. households that own a pet (in millions)3:

Chart of number of US households that own a pet

 

The following graph depicts the total number of pets owned in the U.S. (in millions)4:

Chart of total number of pets owned in the US

 

According to the U.S. Census Bureau 2007 Economic Census5, which was released in August, 2010 there are over 32, 000 pet related employer establishments in the U.S., employing nearly 250,000 people. The following table shows the revenue, the number of employer establishments and the number of paid employees broken into three separate sectors of the pet industry.

  Employer sales, shipments, receipts, revenue, or business done (in thousands) Number of employer establishments Number of paid employees for pay period including March 12
Pet and Pet Supply >Stores $11,410,952 8,782 101,538
Pet Care (except veterinary) Services $2,346,025 11,353 52,509
Exterminating and Pest Control Services $8,692,683 12,642 95,764
Total $22,449,660 32,777 249,811

 

Sales Growth

dog-looking-right.JPGDespite the economic situation of recent times the pet industry remains strong. For 2010, it is estimated that $47.7 billion will be spent on pets in the U.S. Thirty-eight percent of this is estimated to be spent on food, 23% on supplies and over-the-counter medicine, 27% on vet care, 5% on live animal purchases and 7% on pet services such as grooming and boarding6.

According to a report released in July, 2009 by market research publisher Packaged Facts entitled “Pet Care Services in the U.S. 3rd edition: Riding the Multiservice, Premium/Luxury and Corporate Waves” the pet industry sales increased by 5% in 2009. Packaged Facts also reported that sales for pet care services in the U.S. will experience a compound annual growth rate of 9% over the next five years7.

 

 

 

The following table offers a breakdown of the sales of the U.S. pet industry for 2009 and the estimated breakdown for 20108:  

Actual Sales within the U.S. Market in 2009 In 2009, $45.5 billion was spent on pets in the U.S. Estimated 2010 Sales within the U.S. Market.  
For 2010, it is estimated that $47.7 billion will be spent on pets in the U.S.  
Breakdown   Breakdown  
Food $17.56 billion Food $18.28 billion
Supplies/OTC Medicine $10.41 billion Supplies/OTC Medicine $11.01 billion
Vet Care $12.04 billion Vet Care $12.79 billion
Live Animal Purchases $2.21 billion Live animal purchases $2.21 billion
Pet Services: Grooming & Boarding $3.36 billion Pet Services: grooming & boarding $3.45 billion

 

The following graph depicts the total U.S. Pet Industry Expenditure since 19949:

graph of total US pet industry expenditure since 1994

 

 

 

The following graph depicts estimated of the expenditure in the U.S. pet industry based on data from the last 16 years:

Graph of estimated expenditure in the US pet industry in the next five years

 

 

1American Pet Products Association, 2009-2010 APPA National Pet Owners Survey, Statistics and Trends, www.americanpetproducts.org

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5U.S. Census Bureau, 2007 Economic Census, 2007 Economic Census of Island Areas, and 2007 Nonemployer Statistics. Released 8/27/2010

6American Pet Products Association, 2009-2010 APPA National Pet Owners Survey, Statistics and Trends, www.americanpetproducts.org

7Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice, Premium/Luxury and Corporate Waves, Packaged Facts, July 1, 2009.

8American Pet Products Association, 2009-2010 APPA National Pet Owners Survey, Statistics and Trends, www.americanpetproducts.org

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10U.S. Census Bureau, 2007 Economic Census, 2007 Economic Census of Island Areas, and 2007 Nonemployer Statistics. Released 8/27/2010

 

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Pet Wants Combine your love of pets with this proven business model to achieve a very rewarding lifestyle! Read More Min. Cash Required:
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