Pet Franchise Industry Report 2010
Pet franchise industry report
This report is based on the U.S. pet franchise industry. The data contained in this report was drawn from the Franchise Disclosure Documents (FDD) of a representative sample of 17 pet franchises and published industry sources.
Owning a pet franchise is the perfect opportunity for people to combine their love of pets with the desire to own their own business. A pet franchise is ideally suited to someone who would happily spend their time surrounded by animals of all shapes and sizes.
The pet franchise industry has many different franchised concepts that offer a wide variety of pet products and services. These services can range from pet waste management services to dog behavioural therapy.
Many of these franchised businesses can be started as home based enterprises with a fairly low financial investment. For more information on startup costs and other information, please refer to the franchise information section of this report.
The following is a breakdown of the pet industry into 7 main categories.
Categories of pet franchises
- Pet sitting/ dog walking
A pet sitter is responsible for the well being and care of their clients’ pets while they are away. The pet sitter may be needed for a day or more depending on the client’s needs. Duties include playing with the pets, feeding them, brushing them, and possibly giving them medication or injections. A pet sitter may also offer other services to make life easier for the client such as changing cat litter boxes, bringing in newspapers and mail, watering plants, taking out the trash and pulling blinds and curtains to give the house a “lived in” look while the clients are away.
- Dog training
The field of dog training requires great skill, patience and a love for all canines. A dog trainer not only has to train the dog but they must also, in a sense, train the owners of the dog. The dog owners must continue the work put in place by the trainer to achieve success and good behavior from their pets.
- Pet grooming
Pet groomers offer cleaning and grooming services for pets. These services can range from a simple bath and brush with nail and ear cleaning to a more advanced shed-less treatment. Many groomers will offer extra grooming services such as electric toothbrushes and mouthwash for canines or manicures complete with nail polish, for birds. A pet groomer plays an important role as they are generally the first person to spot a skin condition or other medical conditions that may need to be brought to the attention of a veterinarian.
A pet groomer not only has to be strong enough to lift bigger animals onto grooming tables but they must also be behaviorists who can deal with animals who may bite or scratch.
Many groomers will offer products to help keep the pet owners house smelling clean and fresh. These products include automatic, self-flushing litter boxes, cleaning cloths for dirty paws and scented air fresheners.
- Retail pet shops
Retail pet stores offer anything from food and basic supplies to more expensive luxury items. A pet retail store can be based online or operate from a specified location.
- Pet waste removal services
A pet waste removal service provides exterior waste removal and disposal and other pet waste management services.
- Pet Photography
Many pet photography franchises will offer their services through a mobile studio.
- Veterinary Services
Veterinary Hospitals offer a full-range of comprehensive medical services for all types of animals.
The following table offers a brief description of the services offered by the 17 franchises selected for this report:
|Name of franchise||Brief description|
|Aussie Pet Mobile||Provides pet grooming services from a Sprinter Van. The services provided include bathing and grooming domestic pets.|
|Bark Busters||Offers dog behavioral therapy, obedience training and support services in the comfort of their customers' homes. Bark Busters also offer group obedience courses and puppy training at veterinary and pet store outlets. They sell pet care products, and educate their customers regarding dog psychology.|
|Banfield Pet Hospital||Provides full-service veterinary pet hospital and health center.|
|Camp Bow Wow||Offers dog day care services, dog boarding services, grooming, training, dog walking, dog sitting, the retail sale of dog food and merchandise and assorted other services and products.|
|Dogs Rule Resort||Provides pet daycare, boarding and grooming as well as offering retail items including pet toys, food and various treats.|
|Doo Care||Offers exterior pet waste removal, pet waste disposal and other pet waste management services, servicing private residences, commercial properties, apartment complexes, and home owner associations.|
|Doody Calls||Provides exterior pet waste removal service and disinfecting odor removal service for residential yards, apartment complexes, commercial properties, and home owner associations, and other pet-related services.|
|Fetch! Pet Care||Provides daily care of client's pets in and around their own familiar environment while their owners are away. In addition, they offer care of the client's home while they are away, which includes bringing in the mail, watering the plants, rotating the blinds, and adjusting the lights.|
|Wag N? Wash||Offers self-service pet bathing, professional grooming services and the retail sale of pet supplies, pet accessories, pet bakery items and pet deli items.|
|In Home Pet Services||Offers pet services including walking dogs and care for pets in their homes when their owners are away or unable to care for them.|
|Lil’ Pals Pet Photography||Contacts veterinarians, pet groomers and other pet businesses, and schedules to take pictures of the pets of their clients in a mobile studio.|
|Pet Butler||Sells pet waste clean-up and removal services and related products and services.|
|Petland||Retail pet store offering to the general public a variety of pets, pet supplies, and pet-related items.|
|Pets are Inn||Boards household pets (predominately dogs and cats) through a network of "Host Families" - people chosen by Pets Are Inn franchise owners to care for individual pets in their homes.|
|Three Dog Bakery||Stores selling personalized cakes, muffins, pastries, and novelty baked items that are baked in the store, dog food, as well as ancillary items such as dog bowls, leashes, and collars, cookies, dog biscuits, dog training treats, and cat treats|
|Snaggle Foot||Home-based business which provides dog and pet care services such as pet sitting, vacation visits, dog walking, puppy breaks, boarding, and pet taxiing.|
|Wild Birds||Sells birdfeeders, birdseed and nature-related gifts|