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You’ve embarked on an exciting journey to become a franchise owner aka a franchisee. Congratulations!
You’ve attended franchise owner training, had a successful Grand Opening with lots of new customers visiting your new business and who bought your products.
But to get more customers, you need to get your local marketing in gear.
In this post, we'll explore three fantastic strategies that will set you on the path to local marketing success.
So, grab your marketing hat and let's dive right in.
Embrace the Power of Local Partnerships
When it comes to marketing your franchise locally, forging partnerships with local businesses can be a game-changer.
Think about it: Two heads are better than one, right?
By teaming up with other small businesses in your area (especially ones that compliment what you offer customers), you can tap into their customer base and vice versa. It's a win-win situation!
For example, imagine you own a fitness franchise.
Wouldn’t it be a good idea to partner with a nearby health food store or a sports apparel shop?
You can cross-promote each other's products or services, organize joint events, or maybe even offer exclusive discounts to customers who frequent both establishments.
This collaboration not only expands your reach but also creates a sense of community and goodwill.
Leverage The Power of Online Reviews of Your Franchise Business
Ah, the wonders of the digital age!
Online reviews can make or break your franchise businesses’ reputation, so it's crucial for you to actively manage and leverage them for maximum benefit.
You can start this process by reaching out to the franchise marketing department. Ask them about claiming your business profiles on popular review platforms like Google My Business, Yelp, or TripAdvisor (unless they’ve done it for you already).
Next, foster a positive online reputation by encouraging satisfied customers to leave their reviews.
One way to do that is by implementing a post-purchase email or text message campaign that politely asks them for feedback.
Remember, reviews are like golden nuggets that potential customers rely on when making decisions. So, when you receive glowing reviews, embrace them, share them on social media, and let your customers know you appreciate their support.
And if you ever encounter a negative review, make certain to respond promptly, professionally, and publicly. If appropriate, add some humor. It shows you’re a real person.
The bottom line?
Showing your customers you genuinely care about their experiences and are committed to making things right will help you maintain loyal customers who will tell their friends about how you do business.
Embrace Social Media
You may or may not know how to leverage the power of social media marketing.
The good news is if you don’t know the ins and outs of creating content on the major social media platforms, chances are your franchisor does. Heck, you may have found the franchise you now own through LinkedIn or Instagram!
With that in mind, when it comes to marketing, social media platforms offer a treasure trove of opportunities for you to connect with your local audience. But you need to know where your ideal customer hangs out. And that’s where your franchisor comes in.
That’s because in most cases, your franchisor has already experimented with Facebook, TikTok, Instagram, X, and LinkedIn. That means they know which social media platforms have the best bang for the buck.
Additionally, your franchisor may post things for you, as it’s part of what you’re paying for, marketing-wise. Plus, you’ll probably have the ability to post things yourself.
Social Media Marketing Ideas for Franchisees
One thing that seems to work well is to share exciting updates about your franchise business.
These updates can include showcasing behind-the-scenes glimpses of your business, and of course, highlighting special promotions or events you have going on.
Another thing you should explore is running targeted ads on social media to reach a wider audience.
Platforms like Facebook and Instagram offer robust targeting options, allowing you to zero in on specific demographics, interests, or even local zip codes. Again, your franchise marketing department can help you with that.
On Marketing Your Franchise Business Locally
Marketing your franchise to the local market is an adventure that requires creativity, strategic thinking, and a solid partnership with your franchisor.
By embracing local partnerships in your business community, harnessing the power of online reviews, and leveraging the right social media platforms, you'll be well on your way to establishing a strong presence in your community.
So, get out there, market like a pro, and watch your franchise thrive in the local market arena. Good luck!
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The Franchise King®, Joel Libava, is a top franchise expert. He’s written over 2,000 different articles on franchise ownership and personally consults with people who are looking to buy a profitable franchise. Go here to find out how The Franchise King® can help you become your own boss.